WFXH-FM

From Wikipedia, the free encyclopedia

WFXH

City of license	Hilton Head Island, South Carolina
Broadcast area	Savannah, GA-Hilton Head Island, SC
Branding	"Rock 106.1"
Slogan	Because Music Rules!
Frequency	106.1(MHz)
Format	Modern Rock
ERP	50,000 watts
Class	C2
Callsign meaning	W FoX Hilton Head, the Fox was the name of a classic rock station on the same channel
Owner	Adventure Radio (Triad Broadcasting)
Website	rock1061.com

WFXH-FM (Rock 106-1) is a modern rock station targeted to Savannah, Georgia. The station is a monitored reporter on the Alternative (Modern Rock) panel. Despite reporting as an Alternative station to Arbitron and various radio industry publications, Rock 106.1 plays Alternative and Active Rock, leaning on artists (Saliva, Disturbed, to name a few) heard on Active Rock stations. The station also features a specialty show called Underexposed Sunday nights 9-11pm. During the show they spotlight indie rock artists like The Decemberists, The Shins, Yeah Yeah Yeahs, The Arcade Fire, and Cold War Kids, along with local acts.

Rock 106.1 is also home to Lex and Terry who have dominated morning drive for a number of years. In September 2006, Rock 106.1 added additional studios in Savannah. The station, along with its sister stations WGZO and WGZR, are now functional in both Hilton Head and Savannah. Adventure Radio is the only group in the market with this capability. The station's broadcast transmitter is near Bluffton, South Carolina.

Lexie Kaye was the on-air personality middays 10A-3p before moving on to Atlanta, GA (market #9) to do mornings for WSRV-FM on the New 97.1, The River. She was replaced by the lively Leslie Scott from former Alternative WMAD in Madison. Leslie also works in the programming department as Music Director.

The program director is Dustin Matthews, former Assistant Program Director and afternoon DJ at Cox Radio's legendary Alternative Rock station WDYL in Richmond, Virginia. Since his arrival in early 2006, the station has become more diverse musically, adding acts such as My Chemical Romance, Muse, AFI and Silversun Pickups.

Beginning April 1st, 2007, the syndicated radio call-in program Loveline airs on Rock 106.1 Sundays through Thursdays from 10PM-12AM.

Current On Air Lineup

6-11am - Lex and Terry
11-3pm - Leslie (with Leslie's Lunchbox at Noon and Music News)
3-7pm - Fletcher (with Getting Off at 5 and Fletcher's iPod at 6pm)
7pm-10pm - Big Tommy (Sun-Thurs; Fridays from 7pm-12am)
10pm-12am - Loveline ( LIVE; Sun-Thurs)
12am-6am - Richie Reno (aka Judo Chops)

Rock 106.1 on Top of the Rock

In the Fall 2006 Arbitron Ratings, WFXH took over as the #1 rock station in Savannah. They've consistently held the #1 position in Hilton Head.

Core Artists

Nirvana, Green Day, Godsmack, Metallica, Rage Against the Machine, Red Hot Chili Peppers, Disturbed, Foo Fighters, System of a Down, Smashing Pumpkins.

[edit] Previous Formats

Initially WFXH was a satellite-fed classic rock station as "Fox 106.1 - The Classic Rock Station".

WFXH logo before the Rock 106.1 flip

On February 27th, 2001, the station flipped to Active Rock as "Rock 106.1 - The Only Station That Really Rocks!" as a counter-balance to its sister station WWVV-FM 106.9 (now WGZR-FM), which at the time was playing modern rock as "Wave 106.9 - Savannah's New Rock Alternative" and then as "Wave 106.9 - The New Music Alternative". In late 2002, the station rebranded as "Rock 106.1 - New Rock". Today, WFXH reports as Alternative but blends music from active rock artists and modern rock artists, using the positioner "Because Music Rules!"