WEYI-TV

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WEYI-TV
Saginaw, Michigan / Flint, Michigan
Branding	NBC 25
Slogan	Moving Mid-Michigan Forward
Channels	25 (UHF) analog, 30 (UHF) digital
Affiliations	NBC
Owner	Barrington Broadcasting
Founded	April 5, 1953
Call letters meaning	Resembles EYE, referring to previous CBS affiliation
Former callsigns	WKNX-TV (1953-1972)
Former affiliations	CBS (1953-1995) The WB (secondary) (2000-2004)
Transmitter Power	2040kw
Website	www.nbc25online.com

WEYI-TV (Channel 25/Digital Channel 30) is the NBC affiliate for the Flint-Saginaw-Bay City, Michigan television market. Although licensed to Saginaw, Michigan, WEYI's studios, offices, and transmitter facilities are actually located on 2225 West Willard Road in Clio, Michigan, on the Genesee (south) side of the Genesee / Saginaw county line. (On the Saginaw (north) side of the line, the road is known as Gary Road.) From its 1359-foot (414-meter) tower (the second largest structure in Michigan), WEYI operates with an effective radiated power of 2040 kilowatts.

The Flint / Tri-Cities market is the largest television market in the Barrington group, even after the Raycom acquisitions.

On cable, WEYI can be seen on Comcast Flint channel 6 and Charter Tri-Cities channel 4.

Contents 1 History 2 Previous Logos 3 See also 4 External links

[edit] History

The station is one of the nation's earliest UHF television stations, signing on as CBS affiliate WKNX Channel 57 in April 1953. In 1965, the station changed channel numbers from 57 to 25, and in 1972 the station relocated to its current studios. The move was so that channel 25 would serve Flint, Saginaw and Bay City, just like WNEM and WJRT -- prior to 1972, Flint's official CBS affiliate was Lansing's WJIM-TV. At the same time, new owners Rust Craft Broadcasting changed the station's call letters to WEYI to reflect the station's CBS affiliation.

In 1979, Ziff-Davis acquired the Rust Craft stations through a merger. In 1983, WEYI along with then sister stations WROC-TV in Rochester, New York and WTOV-TV in Steubenville, Ohio were sold to Television Station Partners, which was later bought out by Smith Broadcasting in 1996. In 1997, the WEYI license was transferred to Smith Broadcasting subsidiary Sunrise Television, which later merged with the LIN TV Corporation in 2002. In May 2004, the station's current owners, Barrington Broadcasting, acquired the station. WEYI was Barrington's first station in Michigan; in March 2006, they would be joined by Northern Michigan's WPBN & WTOM, Marquette's WLUC-TV and, to a degree, Toledo's WNWO-TV as part of Barrington's family of stations in Michigan, following Barrington's purchase of those stations from Raycom Media.

In 1995, WEYI and WNEM-TV traded network affiliations, resulting in WEYI becoming an NBC station. In 2004, WEYI launched Mid-Michigan's WB (WBSF), a station affiliated with the WB television network available on cable and through WEYI's digital signal. The deal was made primarily because UPN Detroit declined to carry Detroit Pistons basketball, switching instead to the local WB channel there (WDWB), which is not available on most mid-Michigan cable systems. WBSF is now the CW46 and after the construction of a new tower in 2007, is available on all cable systems and by analog signal as well.

[edit] Previous Logos

WKNX-TV logo from a TV Guide ad in 1971. When they moved to Genesee County the following year, they added "Flint" to the cities served, but in bold letters to set them apart from the Tri-Cities.	WEYI logo from a 1974 station ID, during a period when it was known as "WI25". The gold "25" logo is the first one under the WEYI call letters.	Short-lived WEYI logo from a TV Guide ad in 1976. Note that the "5" is very similar to WNEM's "5".	WEYI "25 TV" logo from a TV Guide ad in 1979; used from 1976 to the early-1980s. All Ziff-Davis stations used logos similar to this one in the late-1970s.
WEYI's CBS era test pattern, circa early-1990's. The logo is very simmular to today's WEYI logo, and the text at the bottom of the CBS eye says "A CBS AFFILIATE".

[edit] See also

WBSF

[edit] External links

• NewsCenter 25
• Query the FCC's TV station database for WEYI-TV

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Broadcast television in the Mid-Michigan (Flint / Saginaw / Bay City / Midland) market  (Nielsen DMA #66)
WNEM 5 (CBS/MNTV on DT2) - WJRT 12 (ABC) - WCMU 14 / WCML 6 (PBS) - WDCP 19 / WDCQ 35 (PBS) - WEYI 25 (NBC) - WFUM 28 (PBS) - WHNE-LP 32 (A1) - WBSF 46 (The CW) - W46CR 46 (3ABN) - WAQP 49 (TBN / TCT) - WXON 54 (Ind) - WSMH 66 (FOX) (The Tube on DT2)
Significantly Viewed Out-of-Market Broadcast Stations Reception may vary by geographical location CBMT 6 (CBC, Montreal) - CBET 9 (CBC, Windsor) - WWTV 9 (CBS, Cadillac) - WBKB 11 (CBS, Alpena) - WKBD 50 (The CW, Detroit)
Defunct Television Stations:
WTAC 16 (ABC / DuMont)