WENN

From Wikipedia, the free encyclopedia

WENN
City of license	Hoover, Alabama
Broadcast area	Birmingham, Alabama
Branding	The Vulcan
Slogan	Birmingham's New Rock Station
First air date	1993
Frequency	105.5 (MHz)
Format	Modern Rock
ERP	29,500 watts
Class	C2
Owner	Clear Channel Communications
Website	http://www.1055thevulcan.com

WENN, "105.5 THE VULCAN", is a Clear Channel-owned modern rock radio station that broadcasts on the 105.5 FM frequency at an effective radiated power of 29.5 kilowatts. The station's playlist culls heavily from alternative rock from the '90s. It is licensed to Hoover, Alabama and serves the Birmingham market. The WENN call letters are synonymous to many listeners from Birmingham and most of Central and North Alabama as a legendary urban station with a wide reaching signal.

Contents 1 History of WENN-FM 2 History of 105.5 FM 3 Current Station Branding 4 External links

[edit] History of WENN-FM

WENN-FM came on the air at 107.7 FM in 1969 as the sister station of WENN-AM. The station began as FM simulcast of its AM urban contemporary sister station primarily playing R&B, soul, and gospel, but by the end of the 1970's its sister station migrated to a primarily gospel-oriented playlist. Both WENN-FM and AM were purchased in 1976 by Dr. A.G. Gaston, one of the leaders of the black business community in Birmingham. Throughout its time as an urban station, WENN created strong local ties to the community through on-air personalities such as Tall Paul, Shelly Stewart, and Dave Donell.

The late 1980's and early 1990's brought major changes to the on-air presentation of the station. WENN began to shift from a R&B/soul-based urban contemporary to a more mainstream Urban with the introduction of hip-hop and rap to its playlist, and moved the slower R&B and soul songs to its quiet storm program at night. It also adopted the station moniker and slogan 107.7 WENN, The People's Station, to reiterate that it was still the station for the people regardless the shift in music focus. The station maintained a strong position in the Birmingham radio market in the top 5 in ratings throughout this time.

In 1997, the station owner, A.G. Gaston, died aged 101. Dr. Gaston's death brought a sense of uncertainty to WENN because of the station's heirs lack of focus. At about the same time, WENN faced direct competition on FM for the first time, as both WBHJ and WBHK adopted formats that challenged WENN for listeners. The ratings for WENN faltered.

In the wake of the passing of the Telecommunications Act of 1996, WENN-FM was then sold to Dick Broadcasting, who already owned and operated five other stations in Birmingham: WYSF-FM (94.5), WZRR-FM (99.5), WRAX-FM (105.9), WJOX-AM (690), and WAPI-AM (1070). The purchase of WENN by an out of town based company, as well as the sudden and steep decline in the station's ratings, brought uncertainty to its future. The 105.9 signal had always been a hindrance to ratings because of its lower power and tower location on the eastern side of Birmingham. In December 1997, Dick Broadcasting swapped the broadcast frequencies of WENN and alternative rock station, WRAX,"106 the X" because their belief was that the only alternative formatted station in the market would be more profitable on the stronger signal than that of what had become the third choice for listeners of urban music. The switch occurred, and WENN became known as "Rhythm 105.9". By the end of 1998, the legendary WENN fell victim of a poor signal and new competition from the Cox-owned duo, "95.7 Jamz" & "98.7 Kiss FM", and briefly went off the air.

In 1999, WENN was purchased by Clear Channel and came back on the air as an urban oldies station with the nickname, "Jammin' Oldies 105.9". WRAX, known as "107.7 the X", became a rating success after it moved to the more powerful signal once occupied by WENN. (Ironically, in 2005, Citadel Broadcasting, the current owners of the former Dick Broadcasting properties in Birmingham, returned urban adult contemporary music to the 107.7 frequency with the launch of WUHT, Hot 107.7).

Jammin' Oldies 105.9 seemed to be only popular in areas where its less powerful signal could be received. In January 2000, WENN switched to an urban adult contemporary format with a new name, "V-105.9" (even though there was no "V" in the call letters: the "V" stood for "Variety"), attempting to compete against 98.7 Kiss FM. Tweaking with the format, adding more new rap and hip hop attempted to make it competitive with 95.7 Jamz, but with limited success. In September 2002, it again changed its name, this time to "Power 105.9", focusing even more on hip hop, rap and R&B. None of these formats worked, so it switched to gospel, "Hallelujah 105.9 FM" on February 1, 2003, copying a format Clear Channel had introduced in Memphis, Tennessee the previous year. As a gospel music station, WENN consistently ranked in the Top 10 stations in Birmingham's Arbitron ratings.

In order to increase the station's broadcast power and improve its coverage area, WENN moved to 105.5 and changed the station's city of license from Trussville to Hoover, becoming "Hallelujah 105.5 FM" on September 1, 2005, swapping dial positions with WRTR in Tuscaloosa.

In December, 2006, WENN surprised Birmingham area radio listeners by dropping its gospel music for modern rock music. This came less than week after WRAX (The X @ 100.5) dropped modern rock to become the market's first FM sports radio station.

[edit] History of 105.5 FM

In 1993, a new radio frequency debuted in the Birmingham market at 105.9 FM. The original city of license was Trussville, broadcasting at 3,000 watts power. The original call sign for this station was WWIV. For a brief time, WWIV served as a simulcast of then co-owned WYDE-AM (850), which at the time was a news-talk station. In the October 1993, WWIV changed its call sign to WWBR and called itself "105.9 the Bear". For the next two years the format of 105.9 the Bear was album rock. Though the station filled a niche in the market, signal limitations and a less than desirable tower location prevented it from making a significant dent in the local ratings.

In February 1996, the music focus was shifted to modern rock and alternative music. The station changed its on-air name to 106 the X and took on the new call sign WRAX. The station remained with this format until it swapped dial positions with WENN in December 1997.

[edit] Current Station Branding

The "105.5 The Vulcan" branding is a tribute to a well-known landmark in Birmingham: The Vulcan Statue.

[edit] External links

• Official Website of WENN
• Query the FCC's FM station database for WENN