Wellness (pet food)
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Wellness is a line of natural food and treats for pets, and a flagship brand of the Old Mother Hubbard company. The Wellness “credo” is a “holistic approach to a healthy, nutritious diet is the foundation of well-being.” Wellness is sold exclusively through independent pet specialty stores and health food retailers in North America. According to the company, Wellness was the first brand to use only human-quality ingredients while excluding meat by-products, potential allergens, and artificial colors, flavors and preservatives. The company's foods are also guaranteed free of artificial or chemical preservatives (such as Ethoxyquin, BHA, and BHT) and unhealthy fillers (such as corn, soy, wheat and cereal by-products).
Recently, Old Mother Hubbard broadened its Wellness line of nutritious foods and treats. Another product under the Wellness umbrella is Simple Food Solutions – a line of food for dogs that suffer from or are prone to allergies. In September 2006 Wellness introduced WellBites™ and Pure Rewards™, two new lines of all-natural dog treats as well as 95% Meat, a dry dog food mixer or topper that comes in a can.
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[edit] History
In the 1990's, Old Mother Hubbard’s CEO, Jim Scott Jr., began working with a team of animal nutrition experts, veterinarians and scientists to develop a food that the company hoped would “revolutionize” the pet food industry. The result was Wellness, a holistic pet food made primarily with human grade ingredients. Wellness dog foods were introduced in 1997 and cat foods were added to the line in 2000. Today, Wellness still contains only whole foods, with no meat by-products, rendered animal fats, preservatives, fillers, or artificial colors and flavor.
[edit] Products
Wellness Products Include:
- Dry Dog and Cat Food
- Canned Dog and Cat Food
- Supplements
- Dog Treats
- 95% Meat Formulas
