Welcome to Fabulous Las Vegas sign

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The sign, just to the south of the Las Vegas Strip, welcoming visitors to the city.
The sign, just to the south of the Las Vegas Strip, welcoming visitors to the city.

The Welcome to Fabulous Las Vegas sign is a Las Vegas landmark created in 1959 by Betty Willis and Ted Rogich for Clark County, Nevada. Willis received $4,000 for her work. The design is characteristic of the Googie architecture movement which was popular at the time. The sign was built by Western Neon. Over the years, the sign has been moved south several times on Las Vegas Boulevard as growth has continued. The back of the sign reads "Drive Carefully" and "Come Back Soon". When seen up close, the circles on which the letters of the word "WELCOME" reveal themselves to be silver dollars.

The sign is currently located in the center island of Las Vegas Boulevard across from the (now closed) Klondike Hotel & Casino. Some consider the sign to be the "official" southern end of the Las Vegas Strip. The sign, like most of the strip, sits in the town of Paradise and is located roughly four miles south of the actual city limits of Las Vegas. (Such distinctions are usually ignored by residents of the Las Vegas metropolitan area, who refer to the entire urban region as "Las Vegas".)

With the sign so far away from the city itself, the Las Vegas City Council erected a Welcome to Fabulous Downtown Las Vegas sign just within the city limits of the City of Las Vegas, on Las Vegas Boulevard. In 2006, yet another sign, larger yet almost identical to the sign on Las Vegas Boulevard, was erected on the center meridian of Boulder Highway near Harmon Avenue.

The image of the sign is featured on the Nevada license plate that was issued to commemorate the 100th anniversary of the City of Las Vegas in 2005.

The sign is currently owned by Young Electric Sign Company which leases it to Clark County, while the design itself is in public domain.

[edit] History

The sign lights up at night.
The sign lights up at night.

On October 4, 1999, the sign went dark for about a month when the company that had been paying the power bill was bought by another company who decided to not pay the power bill. When the problem was discovered, payment of the past due amount, under $60, was made and power was turned back on.

The design of the sign was never copyrighted; this has resulted in the image being ubiquitous on Las Vegas souvenirs, including smaller versions of the signs that also light up.

On March 6, 2007,[1] a replica of the sign was installed on Boulder Highway near Harmon Avenue. The new sign is larger then the original and like the original does not mark the border with Las Vegas. Instead, it represents the understood gateway from the Boulder Highway to Las Vegas. This is according to the LVCVA.[2]

[edit] References

  1. ^ KLAS news broadcast March 6, 2007.
  2. ^ Las Vegas Sun March 9, 2007, page 7

[edit] External links

The logo for the 2007 NBA All-Star Game was inspired by the sign.
The logo for the 2007 NBA All-Star Game was inspired by the sign.
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