WECL-FM

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WECL
City of license	Altoona, Wisconsin
Broadcast area	Eau Claire, Wisconsin/Chippewa Valley
Branding	92.9 The Big Cheese
Slogan	The Station That Defines Classic Rock
First air date	1991
Frequency	92.9 FM (MHz)
Format	Commercial; Classic Rock
Power	6,000 watts
Callsign meaning	"ECL" is short for Eau CLaire
Owner	Maverick Media, LLC
Website	www.929thebigcheese.com

WECL (92.9 FM) is a radio station in the Eau Claire area of Wisconsin, with its studio/offices located in Altoona, Wisconsin. Its transmitter is located in Elk Mound, Wisconsin.

[edit] History

The station originally aired an Adult Contemporary format. When it was purchased by the same company that owned WIAL-FM & WEAQ-AM, it switched to an oldies format, becoming "Oldies 92.9" on January 1, 1995. The station also moved from the near the Menards Shopping Center on the northwest side of Eau Claire to Tower Drive on the northeast side. The station slogan was later changed to "Cool 92.9"

WECL, WIAL & WEAQ were sold to Central Communications (consisting of WAXX-FM & WAYY-AM) in 1996, and moved into the Central studios in Altoona, WI. The five stations, plus new sister station WDRK-FM, were sold to Maverick Media, LLC in 2003.

WECL switched to a classic rock format on March 1, 2004. The station adopted its current moniker in September 2005, and its current logo shortly thereafter.

[edit] Logo Gallery

WECL Logo (1991-1994)

WECL Logo (late 1990's-2004)

WECL Logo (2004-2005)

WECL's Current Logo (2005-present)