Webalect

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[edit] Webalect

Webalect is a term that was coined by Craig Lamb and pm&l custom business solutions ([1]), a software company in Rochester, NY. The word was created and used after years mediating explanations and conversations surrounding crafting web applications to express a distinct message but identifying common denominators amongst specific industries and/or user group regarding features and aesthetic.

Webalect is a derivative of the word dialect, but encapsulates the entire message of a web site as well as knowing what your audience expects of a site. For example, if a user is looking up his/her doctor’s web site they would expect a certain experience and message. The doctor wants to broadcast a message of education, caring and safety. The user would expect lots of topical information regarding health and perhaps the ability to schedule an appointment or pay a bill. These expectations could be considered ‘standard’ for this industry and/or user group. That is the doctor’s Webalect. Conversely, a gamers site would be bold, fun and animated while the user would expect to find game reviews, download of trials and blogging about new releases; gamer Webalect.


The term has grown to become part of standard web-based jargon amongst webmasters and brand marketing specialists as a means of defining a website’s message and/or services.

In 2007, Webalect was also released as a software package by pm&l to allow web administrator or webmasters to dictate and edit their message through images, words, colors and other media. It is a non-technical content management system.

Pronunciation: web•a•lect [web-uh-lekt] - noun

Definition:

1. A variety of presentation on the World Wide Web that is distinguished from other varieties of the same language by features of functionality, images, grammar, and vocabulary and by its use by a particular trade, profession, or group.

2. A web-based content management system with features to ease the tasks required to publish web content to Web sites.

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