WEAQ-AM

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WEAQ
City of license	Altoona, Wisconsin
Broadcast area	Eau Claire, Wisconsin/Chippewa Valley
Branding	ESPN 1150
Slogan	The Valley's Home For Sports Talk Radio
First air date	1937
Frequency	1150 AM (MHz)
Format	Commercial; Sports Talk
Power	5,000 watts
Callsign meaning	Derived from "EAu (Q)Claire"
Owner	Maverick Media, LLC
Website	www.espn1150.com

WEAQ (1150 AM) is a radio station in the Eau Claire area of Wisconsin, with its studio/offices located in Altoona, Wisconsin. Its transmitter is located in Lake Hallie, Wisconsin.

[edit] History

The station was originally WTAQ-AM 790, the first radio station to sign-on in Eau Claire. The station's first studios were located in the tire manufactuing plant in the center of Eau Claire (with the callsign standing for "Tires Are Quality"). Eventually, the station moved to Tower Drive on the northeast side of Eau Claire, and was later renamed WEAQ-AM, playing pop music with occasional format switches to country, rock, adult contemporary and standards. WEAQ converted to sports talk in April 2002 with a near-full simulcast of ESPN Radio, and the rebranding as "ESPN 1150."

WEAQ and sister stations WIAL-FM & WECL-FM were purchased by Central Communications in 1996. WAYY-AM 1150 and WEAQ switched frequencies, with WEAQ now at 1150. WEAQ, WIAL & WECL soon moved into the Central Communications building in Altoona, Wisconsin. The five stations, plus new sister station WDRK-FM, were sold to Maverick Media, LLC in 2003.

[edit] Logo Gallery

WEAQ's Current Logo (2002-present)