WDMT

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WDMT
City of license	Wilkes-Barre, Pennsylvania
Broadcast area	Wilkes-Barre, Pennsylvania
Branding	102.3 The Mountain
Slogan	More music. Less Hype
Frequency	102.3 (MHz)
Format	classic hits
Owner	Entercom Wilkes-Barre
Website	http://www.102themountain.com

WDMT, also knows as 102.3 The Mountain, is a classic hits radio station in Pittston, Pennsylvania. The station's website states "More music. Less hype." as part of its mission ^[1]. Station ids often include the phrase "It's different here." WDMT is owned and operated by Entercom Wilkes-Barre, which also operates sister stations WKRZ, WGGY, and WILK.

Contents 1 Format 2 Rising at Ten 3 Previous Station Formats 4 External Links 5 References

[edit] Format

The station does not run typical on air contests, plays many B-side tracks as well as music from many local artists. Show hosts are referred to as "Mountain Guides," not DJs. Unlike typical DJs who run many promotions, the guides typically give background on a musician or song. Unlike other radio stations in the area, the Mountain interjects interesting quotes between songs instead of the typical station ids.

The "Mountain Set", a concept used in many of the station's shows, is a collection of three or more songs with a common thread played back to back. The songs typically share a word or phrase in common, but may be related in other ways.

[edit] Rising at Ten

Each weekday at 10am, Jim Rising hosts a one hour segment which is dedicated to a single theme. About midway through each show, Jim Rising reads a segment called "Rising's Rant" wherein he discusses his opinion on some issue. Each rant is typically concluded with the catch phrase "But then again, I could be wrong." The Weekender prints a selected rant in their publication every Wednesday.

[edit] Previous Station Formats

The station previously operated as 102.3 Rebel Radio in the early 1990's formated after MTV. Playing the hair metal bands (hip hop added later) and wild station imaging brought Rebel Radio many critics. The station died about the same time as hair metal. It later reverted to Q-102, a top 40 format and later Kiss 102.3 through the mid 1990's. Low ratings finally saw the change in ownership and change in formats. Such as "Buzz 102", which played all 80s music, much of which consisted of shows syndicated from other markets. Ratings began to drop as this format began to wear out after about two years. It was at that point that the station began operating as "The Mountain".

[edit] External Links

• http://www.102themountain.com - official station website
• Query the FCC's FM station database for WDMT
• Radio Locator Information on WDMT

[edit] References

1. ^ http://www.102themountain.com/misc12384.asp