WDLT-FM

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WDLT-FM

City of license	Chickasaw/Mobile
Broadcast area	Mobile
Branding	98.3 WDLT
Slogan	Smooth Hits from the 70's, 80's, and Today
First air date	Early 1970s
Frequency	98.3 (MHz)
Format	Urban Adult Contemporary/Southern Blues
ERP	40,000 watts
Owner	Cumulus Media
Website	http://www.983wdlt.com/

WDLT is an Urban Adult Contemporary radio station in Mobile, Alabama.

[edit] History

WDLT originated as WJQY ("Joy-FM"), a light music station, in 1980. Put on the air by Broadcaster W.H. Phillips in a tiny patch of land anexed to the city of Chickasaw that actually was located in the city of Mobile, it attempted to serve Mobile Alabama. Programmed by Detroit Radio legend Bob Martin (see WCZY-FM) it suffered from a low 3,000 watt signal. Even after beating crosstown rival WLPR-FM in its first ratings period, Station Ownership decided to switch to a new country music format with the station renamed "Q Country". This format faced tough local competition from market leader 100kw WKSJ-FM, and the station was sold in 1984to New orleans Broadcaster Ed Muniz. The new owner took on the current call letters and switched the format to light rock. The staff was then replaced with Programmer Bob Martin moving to Ratings leader WKSJ-FM (as personality Kelly Martin) and later WKRG-FM and WMXC-FM(As Robert gauge) with a short return to Detroit radio at WOMC-FM.

The station was sold again in 1992 and changed the station to its current format. At the same time, a new transmitter boosted coverage to serve both Mobile and Pascagoula in Mississippi.