WCOS

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WCOS-AM
City of license	Columbia
Broadcast area	South Carolina
Branding	"The Team"
Slogan	"Sports Radio 1400"
First air date	1939
Frequency	1400 (KHz)
Format	Sports/Talk
ERP	1kw. full-time
Callsign meaning	"We're Columbia's Own Station
Owner	Clear Channel Communications
Website	http://www.wcos1400.com

WCOS-AM, also known as "The Team", is a Sports radio station located in Columbia, South Carolina. It is licensed by the FCC to broadcast at 1400 AM, with a full-time signal of 1kw.

[edit] Station History

WCOS signed on in 1939, making it Columbia's second radio station. The station featured programming from NBC's Blue Network (which later became the ABC Radio Network) as well as local programming.

In 1958, the station stunted by playing Dean Martin's "I Wish I Was In Dixie" over a period of 24 hours before switching over to Top 40, a format that it kept for the next 20 years under various monikers like "Super COS" , and "Position 14".

In 1980, after being beaten in the ratings by rival FM Top 40 WNOK, WCOS changed over to Country, simulcasting parts of the broadcasting day of their sister FM, WCOS-FM. In the early 1990's, the station adjusted it's format to satellite-fed Classic Country, but went back to simulcasting WCOS-FM within a year's time. In 1996, it adopted its present Sports talk format.

In 2007, WCOS re-branded itself as "The Team".

The station is owned by Clear Channel Communications, which owns Country WCOS-FM, CHR WNOK, Urban WXBT, Variety Hits WLTY, and News/Talk WVOC in the Columbia radio market.