WCIR-FM

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WCIR-FM

City of license	Beckley, West Virginia
Broadcast area	Beckley Oak Hill Charleston
Branding	103 CIR
Slogan	Today's Hit Music 103 CIR
First air date	1971
Frequency	103.7 mHz
Format	Top 40
ERP	5,000 watts
Class	B
Callsign meaning	Christianity In Radio
Owner	Southern Communications Corporation
Website	103 CIR.com

WCIR-FM / 103 CIR is a Top 40 radio station serving the Beckley, West Virginia area. The station has an ERP of 5,000 watts, but the Height Above Average Terrain of the station is 452 meters (1484 feet), meaning the station broadcasts farther than a 5,000 watt radio station that broadcasts at normal height. As a result the station can be heard as far as Charleston. WCIR is owned by Southern Communications Corporation of Beckley, and WCIR is third in the Beckley Arbitron ratings.

[edit] History

WCIR-FM was named after WCIR-AM (Now WIWS) in 1971. WCIR-AM was a former Christian Contemporary radio station, and this is why the callsign stands for Christianity In Radio. [1]