WAYY-AM

From Wikipedia, the free encyclopedia

WAYY
City of license	Altoona, Wisconsin
Broadcast area	Eau Claire, Wisconsin/Chippewa Valley
Branding	NewsTalk 790
Slogan	The Station You Can Depend On
First air date	1953
Frequency	790 AM (MHz)
Format	Commercial; News/Talk
Power	5,000 watts
Callsign meaning	sister station of WAXX-FM ("YY" alphabetical after "XX")
Owner	Maverick Media, LLC
Website	www.wayy790.com

WAYY (790 AM) is a radio station in the Eau Claire area of Wisconsin, with its studio/offices located in Altoona, Wisconsin. Its transmitter is located in Eau Claire, Wisconsin.

[edit] History

The station was originally at 1150 on the AM dial, and from the 1950s-1970s was known as WAXX-AM. The station played current pop, then converted to country music in 1966. In the 1960s, WAXX-AM was bought by the same company that owned WEAU-TV/WEAU-FM, and the country format was simulcast on WEAU-FM, renamed WAXX-FM in the 1970s. By the mid 1970s, the country format was played exclusively on WAXX-FM, and WAXX-AM was rebranded WAYY-AM, playing oldies. After several format modifications, WAYY went to news/talk in January, 1991.

WAYY & WAXX were sold to Central Communications in 1984, and moved into their new building (and current home) behind WEAU-TV in 1985. Following the acquisition of WEAQ-AM 790 in 1996, the two AM stations switched frequencies, with WAYY now at 790 on the AM dial. WAYY, WAXX, WEAQ and sister stations WIAL-FM, WECL-FM & WDRK-FM were sold to Maverick Media, LLC in 2003.

WAYY unveiled their current logo in 2004.

[edit] Logo Gallery

WAYY Logo (1991-1996)

WAYY Logo (1996-2004)

WAYY's Current Logo (2004-present)