WATA

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WATA is the AM radio station in Boone, North Carolina. It broadcasts on 1450 kHz.

WATA was started by Mr. and Mrs. Roland Potter, owners of WKBC in nearby North Wilkesboro, North Carolina. WATA signed on the air in 1950.

WATA's studios were originally located above the Boone bus station, at Depot and Rivers streets. The station broadcast live performances by country and bluegrass artists from that location during its early years of operation.

Today WATA broadcasts from studios on Blowing Rock Road.

The station advertises itself as Boone's "Heritage Station." It emphasizes local news and announcements and broadcasts Watauga High School and Appalachian State University football and basketball games.