WAGs Boutique

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WAGs Boutique
Genre Reality
Creator(s) FremantleMedia
Starring June Sarpong
Country of origin United Kingdom
Production
Running time 60 minutes
Broadcast
Original channel ITV2
Links
Official website

WAGs Boutique is a reality television show on ITV2, where two teams of WAGs (footballers' wives and girlfriends) compete to run two fashion boutiques over a three month period.

Contents

[edit] Format

The winning team will be group who takes the most profit[1]. There will also be a winning WAG, who will get to work with fashion designer Scott Henshall to designer her own high street range of fashion

The format was devised, and is owned by Off The Radar, a Production Company based in London. The pre-production name of FW Boutique has been changed to WAGs Boutique and the show commeced broadcasting on Tuesday 30th January 2007 on ITV2.[2]

WAGs Boutique is hosted by the female face of Channel 4's Sunday morning show T4, June Sarpong.

[edit] Week One

  • The ten WAGs are introduced to one another outside the stores in Marshall Street. Here the mentors for each team (Anna Park & Lyn Gardner) choose the girls, one by one, who will run their boutiques.
  • After the teams have been chosen (see below for teams) the girls are set off on their first task - deciding what to call their stores and heading off on a buying trip to source some stock.
  • Team 1 decide on Bow (which they later change to Bows) whilst Team 2 settle for the football friendly Eleven (only to discover that someone else has already registered a shop in that name and are forced to change it to their second choice - Better Half).
  • The Better Half girl Cassie and the bows girl Michaela come to blows on a stock buying trip to Paris. The tension follows them all the way back to London, culminating in a petulant Ms. Michael Essien refusing to come out of the lavatory until Michaela apologises.

[edit] Week Two

  • The girls first task of the week was to get the boutiques decorated. With just eleven days til the launch parties the girls start offering free football tickets, amongst other things, to the decorators. But the decorators have another idea and bring along five sets of painting overalls for the girls to help out. Although Bows did quite well with not much griping, it was a different story next door at Better Half with the girls not finding the task very amusing.
  • The next task saw the teams sitting down to discuss their launch parties. With both teams using their crafty tactics and even calling in the assistance of a professional party organiser, the main concern is the team can get for their guest list.
  • The Better Half girls weren't that happy with Heather, who had been working from home leaving them to prepare the party.
  • Better Half almost lost some of their stars to the shop next door as The Cheeky Girls stand on the wrong side of the divide.
  • But as the WAGs danced the night away, there was a problem brewing for Cassie. Her boyfriend, Michael Essien had told the tabloids that they were never an item. The TV producers called her into speak to her and decide to let the decision whether she stays or goes to her fellow team mates. Cassie stated: "We've been together for more than a year. He's bought me a car and I went to Germany for the World Cup. I've got proof that we were together."
  • Her team are sympathetic and decide to let her stay however, Jadene can't help but point out in a tongue'n'cheek way: "You'll be cleaning the loos now you're no longer a WAG!".

[edit] Week Three

  • The first day of trading for both stores sees Better Half racking up £1898 of sales, however Bows end up slightly ahead with a total of £2048.
  • Better Half head to the store on Day 2, however when they get to the boutique they discover that they have been burgled. Despite the thieves making off with just two bags, at £500 each, it leaves the girls £1,000 down.
  • Each of the Boutiques are appointed a store manage for the day. Heather was picked for the Better Half Team, whilst Madeleine is chosen for the Bows boutique.
  • The first team challenge is announced and the teams have just three days to design their own websites and promote their boutiques. The store managers choose Cassie & Jadene (Better Half) and Julie & Krystell (Bows) to carry out the challenge. The girls are then sent off to speak with the web designers to discuss the look of their sites. Cassie, however, was more interested in flirting with the designer.
  • Whilst the girls are off on the second part of their challenge, promoting the stores on radio stations across London, the rest of the team continues to sell merchandise from their stores. Thinking they are lagging behind in the publicity part of the challenge, the Bows team land a TV interview on Soccer AM wich gets them more customers.
  • But there are problems back at Bows as the ceiling has been leaking and there is no choice but to close the lower floor until a plumber can be called. Even worse, after last week's 'de-WAG-ing' of Cassie, this week it is Michaela who is stripped of her WAG status as she splits up with her boyfriend, Stewart Downing.
  • With the challenge close to complete, the girls were taken to a private cinema for the feedback. Jacqueline Gold (Managing Director of Ann Summers) has been following their progress and summarises the results. Based on the website design and radio interviews, Better Half win by far. However, Bows had more customers, sold more stock and, most crucially, have had three times more hits to their website with an amazing 23,737 hits in just one day[3]. She announces, therefore, that Bows win the challenge, and a night at the Brit Awards as their prize.

[edit] Week Four

  • This week the girls had to discover young designers to stock in their boutiques. The team with the strongest profit would be the winners of the weekly challenge.
  • Bows took an early head start and started booking appointments with some of the freshest design faces in London. But Better Half were determined that this would be the week they beat their rivals.
  • Better Half Manager (for the day) Jadene selected Charlotte and Heather for the challenge and the girls were split on their choice of stock. Charlotte wanted bags but Heather struck a fantastic deal on some designer necklaces (as worn by Kate Moss) and was determined to stick with her decision.
  • Meanwhile Nicola and Michaela (carrying out the challenge for Bows) fall for some beautiful bags complete with their own bows (the ones which Better Half had just passed up).
  • But Bows had a huge advantage over Better Half due to the queues of people down the street, wanting to get their hands on their pink, Great Ormond Street charity hooded sweatshirts. But there was a slight problem - the hoodies would be out of stock three weeks.
  • Nicola tried to get one up over the other team by inviting a tabloid photographer down to the boutique to get photos of the girls with their challenge bags. There is just one slight problem - he wants the girls to pose topless. With Krystelle, Madeleine and Julie refusing, it leaves just Michaela and Nicola wearing swimsuits and making sure the bags and bows are in full view, they pose for the photographer and in one day sell out of their stock for the challenge.
  • Meanwhile Better Half are struggling with promotion and, with only a small budget, Heather and Charlotte decide to throw a party for their customers, luring them with the promise of champagne and strawberries to get them in the mood for shopping. Unfortunately, the fruit gets sent next door and by the time Jadene locates it, generous Julie has already given it out to her customers! To top things off Charlotte and Heather arrive with the drinks an hour after their customers and discover that most people have already gone home...including their teammates.
  • As the queues for Bows continued, the situation at Better Half got worse and arguments started to arrise. Charlotte, asked to leave work fifteen minutes early...to go to dinner but was rufused by manager Jadene. Charlotte stormed out, much to the bemusement of the onlooking customers. On top of that, Cassie has sold her story about her relationship with Michael Essien to the tabloids and Jadene is furious, labelling her a 'kiss and tell'.
  • At challenge decision time it is discovered that although Bows sold out of their stock in just one day, whilst Better Half got off to a slow start, the challenge wasn't just about selling all the items. It was about making the greatest profit.
  • Whilst Bows got a reasonable discount on their stock, Heather had driven an even harder bargain for Better Half. Bows' ended up making a profit of £906, whilst Better Half stored up a massive £3,186.

[edit] Contestants

Ten WAGs started in the first show:

[edit] Jadene Bircham

Jadene Bircham runs a Model Agency but started her TV career as Chris Evans's glamorous assistant on the Channel 4 show Don't Forget Your Toothbrush. She is married to Marc Bircham (QPR & Canada). In the first show she was picked to join Team 2

[edit] Madeleine Bowden

Madeleine Bowden sings, dances and plays piano for an all girl group called RockerBaby. Last year she was a back-up dancer for Kanye West for the 2006 Brit Awards, painted from gold from head-to-toe. She is the girlfriend of Justin Hoyte, (Arsenal & England U-21). In the first show she was picked to join Team 1

[edit] Michaela Henderson-Thynne

Michaela Henderson-Thynne is currently in her third year studying law at Northumbria University and wants to be a Barrister. She is the ex-girlfriend of Stewart Downing (Middlesbrough & England). In the first show she was picked to join Team 1

[edit] Elle Isaac

Elle Isaac is the girlfriend of Paul Ifill (Crystal Palace & Barbados) She is a housewife and mother to their nine month old daughter, Romy. In the first show she was picked to join Team 2

[edit] Charlotte Mears

Charlotte Mears is a model, but prior to her modelling career, Charlotte was a manager in high street store, Oasis for two years. She is the fiancee of Jermain Defoe (Tottenham Hotspur & England). In the first show she was picked to join Team 2

[edit] Julie Phillips

Julie Phillips is the wife of Kevin Phillips (West Bromwich Albion). She and Kevin have been married for over eight years and have four children together, Millie (9), twins Toby and Kia (5), and 9 month-old Alfie. In the first show she was picked to join Team 1

[edit] Cassie Sumner

Cassie Sumner is a Glamour Model and ex-girlfriend of Michael Essien (Chelsea & Ghana). In the first show she was picked to join Team 2. On 2 February 2007, a spokesman for Michael Essien came forward and stated that Cassie is not his wife nor girlfriend. He stated that Michael does know Cassie and sees her as a friend - but there is nothing more to it than that. An ITV spokesman said: "We thought Cassie and Essien were a couple."[4]

Since Michael's spokeman came forward and stated that Cassie was never his girlfriend, Cassie provided full evidence to the News Of The World newspaper in February 2007 that she DID romantically date Michael Essien. The News Of The World backed her and ran her story. Cassie also gave an in-depth interview to OK! magazine in March 2007 talking about the 17-month relationship that she had with Michael and the real reason why Michael dumped her.

She was a pupil at St John Fisher Secondary School in Chatham Kent and finished school with just 1 GCSE.

[edit] Krystell Sidwell

Krystell Sidwell is the wife of Steve Sidwell (Reading). She and Steve have been married for a year and have a nine month old son, Harry. In the first show she was picked to join Team 1

[edit] Heather Swan

Heather Swan is a model and Actress. She is the fiancee of Michael Chopra (Cardiff City). They have been together for six and a half years and are getting married later this summer. In the first show she was picked to join Team 2

[edit] Nicola T

Nicola T (real name Nicola Tappenden) became a Page 3 model nealy four years ago, after winning The Sun newspaper’s first ever ‘Page 3 Idol’ competition. She is the girlfriend of Bobby Zamora (real name Robert Lester Zamora) (West Ham United). In the first show she was picked to join Team 1

[edit] The Boutiques

The ten WAGs were split into two teams, picked by each store's Mentor (shown in bold). The teams are as follows:

[edit] Team 1: Bows – 33 Marshall Street, London

  • Madeleine Bowden
  • Michaela Henderson-Thynne
  • Julie Phillips
  • Krystell Sidwell
  • Nicola T
  • Anna Park (Mentor)

[edit] Team 2: Better Half – 34 Marshall Street, London

  • Jadene Bircham
  • Elle Isaac
  • Charlotte Mears
  • Cassie Sumner
  • Heather Swan
  • Lyn Gardner (Mentor)

[edit] See also

[edit] References

  1. ^ 'WAGS Get TV Job', Sky News, 6 July 2006.
  2. ^ "WAGs to get own reality TV show", BBC News, 17 October 2006.
  3. ^ ITV.com - WAGa Bourtique Episode 3
  4. ^ A Wag Or Not A Wag? Sky Showbiz News, 2 February 2007.

[edit] External links

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