Visual design impressions
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Sets of screens that are provided to show the various ways of representing one same set of objectives while also visually representing the client’s brand. The selection of one visual design impression solidifies the visual direction for an application. Often, we refer to the presentation of Visual Design Impression are referred to as “3-by-3s” because typically three concepts that include three screens each are developed; the three screens are, most commonly, a home page and two sub level pages.
