Videoland Television Network

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Videoland Television Network
Type	Nationwide cable TV network
Branding	Videoland
First air date	1992
Country	Taiwan
Availability	Taiwan
Founded	1983
Website	http://www.vl.com.tw/

Contents 1 Development And Growth Over More Than Two Decades 1.1 Videoland Television Network 2 Outlook For The Future 3 A Short Timeline Of Videoland's History 4 Videoland.com 5 Videoland Television Network Channels 6 Re-presented Channels 6.1 Discovery Channel 6.2 PILI Taiwan Channel 7 Videoland Advertising Division 8 Videoland Engineering Division 9 Videoland Hunters 10 Technical Information 11 References 12 External links

Videoland Television Network (Traditional Chinese: 緯來電視網) is a cable network program provider in Taiwan, founded in 1983 by Koos Group. Videoland is one of Taiwan's major satellite television providers, offering seven channels of programming. Videoland is also sales agent for the Pili Channel and the Discovery Channel.

Videoland's operations include an Engineering Division, a Programming Division and an Advertising Division as well as an Advertising Sales Division which is responsible for advertising sales for each of the television channels. In addition, Ho-wei Communications handles sales to system operators throughout Taiwan. Together these various units make up a complete package of television programming.

Videoland ventured outside the area of channel operations with the Videoland Hunters of the local SBL basketball league in 2004. The team serves as a source of program materials for the Videoland Sports Channel and has been a key factor in promoting the development of sports and recreation in Taiwan.

[edit] Development And Growth Over More Than Two Decades

Videoland was founded in 1983 as a production house, producing more than 150 programs for the Government Information Office, the Public Television Service and commercial television stations. These included such popular programs as the prime-time series 'Seven-colored Bridge' and Public TV's "Uncle Sun's Stories" and others which won numerous awards from the GIO and the Ministry of the Interior.

[edit] Videoland Television Network

As Taiwan's television market matured, Videoland expanded beyond its original program-planning, production and post-production operations. In 1989 the company began channel operations and agency sales for cable TV, and in 1996 the Videoland Television Network was established as a flagship for all channel and program operations. Videoland Network is now one of the top providers of program content in Taiwan, with a history of more than 25 years in Taiwan's television industry.

Videoland Television Network has grown steadily during its 25-plus years of operations to become a leading force in Taiwan's cable TV industry. Videoland stands out for its integrity and know-how in a highly-competitive media environment and boasts an enviable reputation among the island's viewers.

Taiwan's dynamic media environment calls for quick responses to meet the changing needs of audiences. Videoland has constantly adjusted its long-range strategy in the past by adding the Sports Channel and Japan Channel, and by offering Korean dramas just when audiences were looking for something new. This ability to anticipate and take advantage of opportunities is a key to the success of the services that Videoland provides to viewers.

In 1998 Videoland Sports presented the Amway Cup Women's Professional Billiards Tournament, opening up a whole new area for women athletes and for viewers in Taiwan. Similarly, in 2001 On-TV touched off a surge of Korean drama fever with hits like 'All about Eve' and 'Hotelier'. This trend was running strong in 2002 when the enormously-popular Korean historical drama 'The Last Empress' aired on Videoland Drama Channel. The show attracted record audiences while stirring up discussions in political and academic circles throughout Taiwan.

Videoland Sports Channel also set records when it broadcast the Asia Baseball Championships in 2003, confirming Videoland's diversified, specialized approach to development. In the same year Videoland set up agency operations to offer services to aspiring entertainers and performers, helping them to develop their skills while providing talent for Videoland's growing output of in-house produced programs. Talent agency operations mean new opportunities in the entertainment industry for Videoland, putting the company in position for further development in the future.

This was followed by the launch of Videoland Western Movie Channel in 2004, adding a new dimension of entertainment in the line-up of channels. In June of the same year the network ventured into professional sports with the purchase of the BCC Mars basketball team. Now known as the Videoland Hunters, the team represents the spirit and competitiveness of Videoland and has helped to re-vitalize the world of professional basketball in Taiwan.

Videoland also began producing children's programs in 2004, adding to the variety and depth of the content provided to Taiwan's television industry.

During the following year Videoland Western Movie Channel was re-named MaxTV and expanded its programming to incorporate a broad range of entertainment shows in addition to its Western movies and television series. Other popular features included reporting on leisure news and increased coverage of basketball games featuring SBL teams.

On January 1, 2006, a seventh channel was added to the Videoland family with the establishment of the Videoland Kids Channel. Known as QTV, the channel offers shows geared to meet the needs of young viewers for education and entertainment.

[edit] Outlook For The Future

Videoland is dedicated to provide outstanding television content for viewers in Taiwan, and with the support of MSOs will bring the best in television viewing to every corner of the island. Videoland is developing the latest technology including digital television and comprehensive marketing operations, to offer the best in viewing to audiences in Taiwan and overseas and serve as an example for others in the media industry to follow.

[edit] A Short Timeline Of Videoland's History

• 1983: Videoland Inc. is established

• 1989: Programs including "Color Telescope", "Uncle Sun's Stories" and "Dialogue between Wind and Grass" are produced for PTS

• 1991: Co-production with China TV of "Watching Satellite Channels" for broadcast in Japan

• 1992: Production of the TV program "When Will the Full Moon Come?". Fast Wing Company is set up in cooperation with Chu-teng

• 1993: CNN International names Videoland its exclusive agents in Taiwan

• 1994: Videoland becomes agents for the Discovery Channel and the TNT/Cartoon Network

• 1995: The MTV Chinese Channel is re-launched. Videoland Sports wins broadcast rights for Chinese Professional Baseball in its 8th through 10th seasons

• 1996: Videoland TV Network is established with a Movie Channel, Japanese Channel, represented channels and the Lianden Movie Channel

• 1997: First broadcast of Videoland Sports Channel

• 1998: First broadcast of On-TV channel and Videoland Sports News Six drama series are produced and broadcast in cooperation with Hong Kong's China Star Group: "Jue Di Cang Lang", "The Field", "The Happy Monk", "Qiu Ai Qing Yuan", "Lucky General" and "New Heroes of the Marsh"

• 1999: Videoland is named exclusive agents for AXN in Taiwan

• 2000: Lianden Movie Channel is officially re-named Videoland Movie Channel

• 2001: Videoland Japan Channel gains exclusive rights from Fuji-TV to broadcast several popular Japanese trendy dramas. The channel also creates its own program "Very Japan". ON-TV is re-named Videoland General Entertainment Channel and repositioned as a variety channel focusing on in-house programs. Videoland is named Taiwan agent for the Hallmark Channel, produced by the noted Hallmark company of the US, and also enters into cooperation with the Alive Network and Phoenix Info News Channel of Hong Kong. In July the Ta-ti Channel is incorporated into the Videoland channel line-up as the Videoland Drama Channel.Videoland becomes an agent for ESPN and Star Sports in Taiwan. Videoland is certified for ISO 9001 (2000).

• 2002: Videoland is named agent for the Pi-li Satellite Channel

• 2003: Shareholders meeting approves a change in the company name to Videoland Television Network Co., Ltd. Securities and Futures Commission approves the issuance of stock for Videoland Inc. Agency Representation Division is established to develop new talent for the company

• 2004: First broadcast of Videoland Western Movie Channel. Videoland becomes an agent for SUN Satellite TV. Videoland moves into professional sports with the purchase of the BCC Mars basketball team, re-named the Videoland Hunters.Videoland organizes an all-star baseball game between Taiwan and Korea, promoting cultural exchanges as well as the sport of baseball. Videoland Movie Channel enters a new era with the broadcast of the first digital movie produced by Videoland, Bodyguard for a Corpse. Children's Programming Division is established

• 2005: Advertising Sales Section is established to incorporate affiliate Medialand Advertising into the Videoland Television Network organization. Videoland Western Movie Channel is re-positioned as MaxTV.

• 2006: Videoland Kids Channel is launched in January

[edit] Videoland.com

Videoland's webpage at www.videoland.com.tw went on-line in July 2000 and now offers pages covering each of Videoland's seven in-house channels. Visitors can access up-to-date information on programs as well as audio-video entertainment and sports news, info on upcoming events, on-line video broadcasts, on-line chat rooms, a greeting card service, program schedules and message boards.

Videoland's web site was established primarily to offer easy and convenient interactive access to viewers, with the latest information on programs and events as well as message boards where viewers' comments are gathered for analysis and response. The web site is designed to complement Videoland's programming with extended customer services and to enhance Videoland¡¦s image among viewers.

Visits to the site have increased steadily since its inauguration. The daily average of anonymous users reached 669,800 during the first quarter of 2001, and page views totaled 1,323,199 on April 22, 2001. This soared to a daily average of 8,250,574 during January 2006.

In March 2002 the site's Internet connection was upgraded from 768K to T1 in response to growing demand, with three more lines added one by one for a total bandwidth of 6M. Currently the number of concurrent users consistently surpasses 40,000 users at the same time, and further upgrades will be made as needed. As of January 2006 the site had more than 170,000 registered users.

Videoland offers a growing number of services to Internet users through its web site including the following:

• Online Video

Visitors can access information and previews for upcoming shows, and they can also view re-broadcasts of selected programs.

• Internet Community Development

Visitors can join as on-line members. Their input and feedback is analyzed to help determine what consumers want in value-added services such as electronic newsletters. This helps to build a core of satisfied and loyal viewers for Videoland's channels.

• On-line Chat Rooms

In July 2003 Videoland became the first cable TV provider in Taiwan to offer chat rooms to viewers. These extend the effectiveness of cross-promotions between programs and special events offered by the various channels, and are a part of Videoland's goal of providing full Internet services to viewers.

[edit] Videoland Television Network Channels

• Videoland Sports Channel
• Videoland Japanese Channel
• Videoland Movie Channel
• Videoland General Entertainment Channel (On TV)
• Videoland Drama Channel
• Videoland Max-TV
• Videoland Kids TV

[edit] Re-presented Channels

[edit] Discovery Channel

• (Channel No:19) Videoland has served as agent for the Discovery Channel in Taiwan since 1994, helping the channel to become the leading information and documentary channel in Taiwan with a current reach of more than five million households and 100% penetration. Discovery is one of the favorite channels among viewers in Taiwan, and the channel was named "Outstanding Satellite Channel" by the GIO in 2000 and 2001.

[edit] PILI Taiwan Channel

Pili Taiwan Channel was established in 1995 as the first channel in Taiwan to offer broadcasts of puppet dramas. The puppet dramas shown on Pili TV rival big-screen productions in their scripts, editing, cinematography and special effects, with standards and budgets on a par with most television shows. In addition to its puppet dramas, Pili TV also offers a variety of Korean dramas and cartoons complemented by special interest, leisure and entertainment-related programs that give viewers a wide range of choices for information and relaxation.

• Discovery Travel & Living (Channel No:21)
• Animal Planet (Channel No:22)

[edit] Videoland Advertising Division

• Established in 1997

The Advertising Division was originally founded in 1997 as Medialand Advertising, a subsidiary of Videoland. Up until the end of 2004 the unit served as an advertising agency for the various channels in the Videoland family as well as the Pi-li Puppet Drama Channel and LS Time Movie Channel. Medialand provided specialized corporate advertising, advertising photography and other functions for these channels. The unit's steady growth over the years was a reflection of its contribution to the company and its reputation in the market.

In January 2005, Medialand was merged into Videoland as the Advertising Division of the company, with no substantial change in its operations. The division includes three departments handling advertising sales, advertising planning and advertising traffic.

The three departments in the division work very closely together, a trait developed while functioning as a single unit, and their years of experience serve them well as they continue handling hundreds of annual events. In 2006 the division will be handling sporting events like the 9th annual staging of the Amway Cup; presenting a review of the Chinese Professional Baseball League's turbulent history starting with Ford: Living with the Strike the Boll Cup Billiards Tournament, which was a viewer favorite at the end of 2005; the President's Cup Ironman Triathlon; and the Videoland Hunters 2006 Season Package sponsored by Reebok. Other projects involve channel packages such as Introduction to Idol Drama; 1111 Job Bank: Working with Dummies; and the ChinaTrust JCB Platinum Card; and there are shooting assignments for the Ice Tea Time series; Wagamama Ramen Guide; and the Fu-bong Bank V Les Enfants Joint Card. In 2005 the Advertising Division expanded the scope of its activities to include public-spirited events like shooting the People's Joint Action; the Golden Visual Awards in cooperation with the Government Information Office and the Show Your Love campaign for the Taipei City Government. All of these projects have been carried out by the Advertising Sales Department with support from the Planning and Traffic divisions to form a solid, three-cornered approach to advertising.

In the future the Advertising Division will continue to serve Videoland and its nine channels, providing expert advertising and marketing service designed to help Videoland expand its position in Taiwan's media market.

[edit] Videoland Engineering Division

• Pre-production Center

The Production Center provides the personnel to produce programs for Videoland's in-house channels, with facilities and equipment that are the envy of the industry. The center was the first in Taiwan to boast a digital Outdoor Broadcast Van for live remote transmissions, and it maintains three digital studios. The center is made up of an Engineering Section, a Photography and Lighting Section, an Audio Section and other supporting units.

• Post-production Center

Videoland's Post-production center boasts one analog and three digital editing suites as well as a number of smaller editing rooms. Equipment includes two analog editors and five digital editors as well as two non-linear editing stations. The center handles every step in processing from editing to special effects and subtitling. The opening titles produced by the center can greatly enhance the image and effect of a program with just 10 - 20 seconds of footage. Post-production has the capacity to handle the tremendous volume of programs required for Videoland's channels, all with the highest quality and professionalism.

• Broadcasting Center

The Broadcasting Center handles broadcasting of all programs, insertion of advertising and other satellite link-ups. The center operates 24/7 throughout the year, with trained operators on duty to monitor the systems and correct any problems. This ensures clear, uninterrupted signals for all of Videoland's channels.

• Administration and Traffic

Administration and Traffic oversees the activities of the personnel, studios and broadcast vehicles in the Engineering Division. They see that the right people and hardware are assigned to each task and that all assets are fully utilized to ensure that all production is carried out on time and at the highest quality.

[edit] Videoland Hunters

Main article: Videoland Hunters

The Videoland Hunters were originally founded as the Chien-hong Men's Basketball Team. The team's motto of Freedom, Greatness and Mars (God of War) has carried it through two decades in which it has consistently been among the highest finishers in its league.

Videoland purchased Chien-hong in 2004 and re-naming it the Videoland Hunters a month later. The team took to the court as the Hunters for the first time in October 2004, finishing second among seven teams in the Oligo Million tournament with a 4-3 record. During 2005 the team made it into post-season play with a record of 18 V12, but after a strong start the team faltered and finished in third place with one win and two losses. Although the Hunters missed the championship game, they won the respect and admiration of players and fans throughout Taiwan. During the summer break in 2005 Chou Hai-rong took the reins as head coach of the team, with Chung Chih-mong serving as technical advisor. The coaching adjustment is another step toward the goal of coming out on top in the second season of full play for the re-vamped SBL league.

[edit] Technical Information

Videoland Channel are now available in satellite Singtel ST 1 at 88.0°E. presently all channels are free to air at this time both C-band and three channels in Ku-band. Presently The Original beaming satellite station of Videoland Channel was seen on PaNamSat PAS-8 (Now Intelsat 8) Until December 31, 2006, after two months of absent of this satellite all Videoland Channels in Intelsat 8 are now back again still the same satellite on Monday, March 19, 2007 with new frequency. But immeidately scrapped. Presently there are two frequency in ST 1 satellite in all Videoland channels.

[edit] References

• Videoland Sports Channel History Site
• Videoland Japanese Channel History Site
• Videoland Chinese Movie History Site
• Videoland ONTV History Site
• Videoland Drama History Site
• Videoland MAX TV History Site
• Videoland Kids TV History Site
• Videoland Timeline
• Videoland.com History Site
• Enginerring Division
• Videoland Hunters
• Advertising Division
• Agency Representation

[edit] External links

• (Chinese) Videoland Official Site
• (English) Videoland Official Site
• (English) For Videoland's Introduction History Site
• (Chinese) Introduction In Chinese
• For Videoland's Logo Site
• Videoland Channels signals on Lyngsat