Video commerce

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Video commerce is transacting from a video using Internet (IP) communications. The video can be downloaded and played or streamed to the viewer. Either way the video contains clickable links which can open up a web page or a transaction process. A typical video commerce application would involve a video which contains a number of clickable objects so that the viewer can click on any of those objects for further information or to purchase them. Video commerce can take place over any Internet-enabled communications device – a Personal Computer, a laptop, a PDA, amobile phone, a smart phone. Video commerce content delivery system have been developed specifically for providing video interaction in a secondary window that in turn maybe displayed on any secondary device to avoid disruption to a primary video display. Future devices designed specifically for video commerce have been developed that enable interaction on a secondary wireless display. Video delivered over Broadband or IPTV is a very likely replacement for Cable Company provided video content. Video delivered over standard Broadband presents many hybrid capabilities that combine internet functionality with video. The future digital home revolves around these capabilities and is a major force that’s changing the advertising and entertainment industries.