Velveeta
From Wikipedia, the free encyclopedia
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| Country of origin | United States | |||
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| Source of milk | Cow | |||
| Pasteurised | Yes | |||
| Texture | soft, rubbery | |||
| Aging time | n/a | |||
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Velveeta is a brand name of processed cheese first made in 1918 by Swiss immigrant Emil Frey of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company, and was sold to Kraft Foods in 1927. Velveeta features a soft, rubbery texture and a distinctive taste that advertisers compare to cheddar cheese, and it is noted for its easy melting. Others compare the taste to American cheese or Cheez Whiz. Velveeta is made in part of whey, a by-product of cheese-making. Velveeta is classified by the United States Food and Drug Administration as pasteurized process cheese spread (see processed cheese). Velveeta does not need to be refrigerated until it is opened.
Velveeta is currently sold in the United States, Canada, Hong Kong, and Germany ("Velveta"). It is sold in Australia as "Kraft Cheddar Cheese". At one time it was also sold in the United Kingdom.
[edit] Ingredients
- milk
- water
- milkfat
- whey
- whey protein concentrate
- sodium phosphate
- milk protein concentrate
- alginate
- sodium citrate
- apocarotenal (color)
- annatto (color)
- enzymes
- benzoate
- cheese culture
