VB Rocks

From Wikipedia, the free encyclopedia

VB Rocks is a fashion line designed by Victoria Beckham for Rock and Republic.

[edit] History

In 2004 after giving up her music career, Victoria Beckham teamed up with Rock and Republic to take her love of fashion to the next level: designing her own jeans.

The original jeans were designed for women to 'lift their bum'. Different types of washes were used and Victoria's Crown logo was put on the back pocket. The jeans were high-end, retailing for MSRP $300.

The first jeans (originally 2 designs) and t shirt (with the VB logo) were released in the UK right before the Christmas Shopping Season. They quickly sold out. Soon the line was released in Japan and finally the U.S.

In every country they were released, the jeans sold well. In 2005 more women's jeans were designed; again, selling quite well. In late 2005, Ms. Beckham had her first fashion show with her designs on the runway. These included jackets, t-shirts, jeans, and skirts; all of which have yet to be released to the public.

For 2006, VB Rocks is planning to expand to include a full women's line, children's wear, and men's jeans.