Vanity feed

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A vanity feed is humorous slang for a certain kind of web feed created by a search engine -- one showing all search results that match the subscriber's name, blog name, product name, etc. A feed of search results for links to the subscriber's URL would also be considered a vanity feed.

A wide range of search-related sites offer web feeds of subscriber-defined search results. Many people use their news aggregators to subscribe to one or more vanity feeds in addition to various weblogs or news sites that also publish their content via RSS or Atom web feeds.