Valpak

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[edit] Valpak Direct Marketing Systems, Inc.

[edit] About Valpak®

Headquartered in Largo, Florida, Valpak® is owned and operated by Cox Target Media, Inc., one of the leading direct marketing companies in North America. The familiar blue Valpak envelope delivers savings to over 45 million households each month throughout United States, Canada and Puerto Rico. Annually, Valpak distributes some 20 billion offers inserted in nearly 530 million envelopes. In addition, Valpak.com®, an online site for local savings, has over 20 million offer views each month. Cox Target Media, Inc. is a subsidiary of Atlanta-based Cox Newspapers, owned by Cox Enterprises, Inc., one of the largest media conglomerates in the United States.

Valpak Direct Marketing Systems, Inc.
Image:Valpak_logo.jpg
Type Subsidiary
Founded 1968
Founder Terry Loebel
Headquarters Largo, FL
Key people Bill Disbrow, CEO
Products
  • Valpak®
  • Valpak.com®
  • Solo Values®
Employees The company operates a network of approximately 200 active franchises in the U.S., Canada and Puerto Rico as well as eleven company owned and operated stores, consisting of nearly 1,200 sales representatives.
Parent Cox Target Media, Inc.
Slogan There's something in it for you
Website http://www.valpak.com

    [edit] Historical Perspective

    • 1968 - Terry Loebel, Valpak founder, mailed 14 coupons in a local, cooperative envelope to 20,000 households in Clearwater, Florida.
    • 1972 - First Valpak distributorship established in Orlando, Florida.
    • 1982 - Valpak expands into Canada with Valpak of Canada Limited.
    • 1991 - Cox Enterprises, Inc. purchased Valpak Direct Marketing Systems, Inc. forming Cox Target Media, Inc. a division of Cox Newspapers.
    • 1994 - Began development of Valpak.com, an online savings portal by registering the URL.
    • 1995 - The first coupon posted online on Valpak.com.
    • 1998 - Valpak celebrates 30 years as a local cooperative direct mailer.
    • 2005 - Construction begins on new $200 million, 470,000 square-foot leading-edge manufacturing facility to support future growth.
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