V Festival (Australia)

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The Australian V Festival is an Australian music festival, and a spin-off of the British V Festival. The festival began in 2007, with two shows: one at Centennial Park in Sydney on 31 March and one at Avica Resort on the Gold Coast on 1 April. The event was sponsored by Virgin Mobile and Virgin Blue.

1 Artist lineup 2007
2 Best of V Festival (Mini V)
3 See also
4 References
5 External links

[edit] Artist lineup 2007

Pixies
Beck
Pet Shop Boys
Groove Armada
Jarvis Cocker
Gnarls Barkley
New York Dolls
Soulwax - Nite Versions
2ManyDJs
The Rapture
Phoenix
Softlightes
Bumblebeez
Mercy Arms
The Temper Trap
Kitsuné DJs
The Bang Gang Deejays
Rub-N-Tug
Andee Frost

[edit] Best of V Festival (Mini V)

The promoter of the festival, Michael Coppel, declared Melbourne a "festival graveyard", and did not book a venue for the festival in the city, despite the fact that several very successful Big Day Out festivals had been held in Melbourne since 1993. Adelaide also missed out on the festival, disappointing many Victorian and South Australian fans who were hoping to see Pixies on their first Australian tour.^[1]

To make up for the omission, a "Best of V Festival" series of concerts was organised, also called "Mini V", in which the Pet Shop Boys, Groove Armada, Gnarls Barkley and The Rapture would play in Melbourne (at the Sidney Myer Music Bowl) on 3 April, while Pixies, Jarvis Cocker, Phoenix and New York Dolls play in Adelaide (at Memorial Drive) on the same night. The following night (April 4) the line-ups swapped cities with Pet Shop Boys et al playing in Adelaide and Pixies et al playing in Melbourne.

The move was controversial, however, with tickets for one night at the Melbourne show costing only slightly less ($110 in Melbourne, $99 in Adelaide) than a festival ticket ($124), and double that to attend both nights. The promoter responded that the similar cost was to do with the economics of scale regarding the smaller capacity venues in Melbourne and Adelaide.^[2]

[edit] See also

[edit] References

^ Donovan, Patrick: Music fans on the move in Melbourne festival morgue, The Age, 6 December 2006.
^ Festival gives fans the big V, The Age, 13 February 2007.

[edit] External links

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