User-generated TV
From Wikipedia, the free encyclopedia
User-Generated Television or UGTV refers to TV footage that was originally created by a member of the public and then uploaded to the internet. Often the process of selecting such footage for broadcast includes the input of web users. UGTV can refer to TV show content or to advertisements.
Contents |
[edit] UGTV Firsts
The first TV show containing UGTV was an experimental show ZeD, broadcast by CBC, Canada’s national publicly-funded broadcasting company. The show ran from 2002-2006.
The first TV network based around UGTV is Current TV, which was set-up by Al Gore and businessman Joel Hyatt in 2004. Current relies on UGTV for about one third of its content.
The first UGTV advert broadcast on national TV was a spot for Sony created by Tyson Ibele, an 18-year-old from Minneapolis. It was first broadcast in May 2006.
[edit] Other UGTV examples
Trouble, a UK satellite and cable channel has been, since April 2006, regularly broadcasting clips that have been uploaded to its Trouble Homegrown website.
NBC and YouTube, an extremely popular website which allows users to upload, view, and share video clips, announced an alliance in June 2006 part of which will see NBC broadcasting select YouTube clips.
MTV launched a new, ‘viewer-controlled’ channel, MTV Flux, on August 1, 2006, where, in addition to professional content selected by web users, UGTV will be shown.
Predating these initiatives was UGTV’s becoming common on TV news. Tom Glocer, CEO of Reuters, talking about the catastrophic tsunami caused by the 2004 Indian Ocean earthquake from a news-gathering perspective said, 'For the first 24 hours the best and the only photos and video came from tourists armed with 1.3-megapixel portable telephones, digital cameras and camcorders. And if you didn't have those pictures, you weren't on the story.'
UGTV as a term was first publicised through an inaugural UGTV conference, UGTV ’06, held in London in July 2006.
