Unicel

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Rural Cellular Corporation
Unicel Logo
Type Public
Founded 1990
Headquarters Alexandria, Minnesota
Key people Richard P. Ekstrand, President & CEO
Industry Communications Services
Products Telecommunications
Revenue $504 million USD (2004)
Website www.unicel.com

Unicel is a brand of mobile phone service from Rural Cellular Corporation. Service is provided in northern Minnesota, northern New England, Mississippi, Alabama, eastern Washington and Oregon, and adjacent areas. The company is headquartered in Alexandria, Minnesota. Until 2005, RCC also operated 850mhz cellular service under the brand name Cellular 2000.

Unicel offers 850mhz and 1900mhz (PCS) service largely using GSM technology, but much of its Minnesota territory uses competing CDMA instead. Legacy TDMA and AMPS phones are commonly in use as well. The use of both GSM and CDMA reflects the fact that the Unicel service area has been assembled through the acquisitions of other wireless carriers.

Unicel License Area

Unicel license area. Unicel does not provide coverage in all areas in which they own a license.