Underwired

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Underwired is a European web design and eCRM agency. It has won a number of awards[1] for its web design and eCRM work.

The company was founded in 1996 by Ruth Brecher initially specialising in Search Engine Optimisation (SEO).

Underwired has a notable list of clients including Virgin Megastores[2], Harrods[3], Friends Reunited, JP Morgan, Peugeot[4], Institute of Cancer Research[5], Virgin Holidays[6], Procter & Gamble, Thomson Corporation and Nickelodeon[7].

In 2001 Underwired was taken over[8] by Jason Holland and (occasionally controversial[9]) Felix Velarde, previously founders of Lowe & Partners' UK digital arm Head New Media[10], both of whom are involved in industry awards[11], education[12] and commentary[13] for titles including New Media Age and the Financial Times[14].

Underwired's planning director is Lazar Dzamic[15], an author[16], eCRM strategist and industry commentator[17].

[edit] References

  1. ^ Six DMA Gold Awards for Virgin Holidays and Logitech 2006
    BIMA Best CRM / Email (Virgin Holidays) 2005
    Web Marketing Association Oustanding Achievement Award 2005 for Superscape
    Web Marketing Association Oustanding Achievement Award 2005 for Penguin Books
    IPPA Awards for Design Excellence 2002 for Bass Beers Review
  2. ^ Virgin revamps music site Precision Marketing 2007-02-27
  3. ^ Harrods launches website for in-store promotion Internet Business News 2005-09-05
  4. ^ Underwired wins Peugeot account DM Weekly 2006-08-12
  5. ^ Institute of Cancer Research unveils new-look website Enterprise Information 2006-03-30
  6. ^ Virgin Holidays looking for a restyling Adverblog 2004-12-13
  7. ^ Underwired wins eCRM brief from Nickelodeon Brand Republic 2007-10-01
  8. ^ Velarde enlists ex-Head staff for Underwired new media arm New Media Age, 2001-08-09
  9. ^ Animated discussion between Velarde and a director of the Interactive Media in Retail Group from the uk-netmarketing list, 1999)
  10. ^ Head closes after ad partnership crumbles from E-consultancy, 2001-07-17
  11. ^ Direct Marketing Association Grand Prix Judge entry for Felix Velarde
    DADI Awards entry for Velarde
    Previously on the board of judges of the New York Festivals and member of the Business Superbrands eCouncil
    British Interactive Media Association (BIMA) Judge entry for Jason Holland
    YCN Awards Judge entry for Holland
  12. ^ Absolute Essentials of E-Marketing course taught at Institute of Direct Marketing
    Successful Creativity in Direct Marketing course taught at Institute of Direct Marketing
  13. ^ Agency procurement is a collaboration, not a conflict by Felix Velarde, New Media Age, 2007-18-01
    Procurement followup by Michael Nutley, editor, New Media Age, 2007-02-01
    "Why internet sites don't make sense for every product" by Felix Velarde, Marketing, 2001-26-01
    "Creating a climate for success" by Felix Velarde, New Media Creative, 1999-25-06
  14. ^ "The Appliance of Plain English" by Felix Velarde, Financial Times, 2001-13-03
  15. ^ Lazar Dzamic profile
  16. ^ "No Copy Advertising", Lazar Dzamic, Rotovision 2001
  17. ^ Digital agencies are no longer protected by being specialists by Lazar Dzamic, New Media Age, 2006-31-08

[edit] External sites

Company website

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