Umai Bō

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Umai-bo or "delicious stick" is a small, puffed, cylindrical corn snack that resides at the bottom of most Japanese convenience store candy shelves. It is produced by Riska. It has a suggested retail price of 10 yen, but because profit margin is so slim, its length can change without a notice. Its consistency is similar to Cheetos. The wrapper features a cat, Umaemon who is a pun of popular character, Doraemon.

There are many flavors of Umai-bo available, including savory flavors, such as salad, mentaiko, takoyaki and cheese; and sweet flavors, such as cocoa, caramel, and chocolate. Some flavors were discontinued after a brief period, while others became a staple. Some flavors are only sold in specific location, such as a tourist spot.

Contents

[edit] Flavors

[edit] Presently Circulating

  • Mentai
  • Corn Potage
  • Natto
  • Cheese
  • Teriyaki Burger
  • Salami
  • Vegetable Salad
  • Chicken Curry
  • Tonkatsu Sauce
  • Shrimp and Mayonnaise
  • Takoyaki
  • Chocolate
  • Caramel Candy (Production discontinued, in stock only as of 2006)
  • Cocoa (Production discontinued, in stock only as of 2006)
  • Kabayaki (Production discontinued, in stock only as of 2006)

[edit] Limited Reproduction

(As of 2006)

  • Saki-ika (Dried Squid)
  • Gyo-THE
  • Crab Dumpling
  • Umeboshi Riceball

[edit] Only in Specific Area

[edit] Discontinued

  • Pizza
  • Saki-ika
  • Choikara Panchi
  • Crab Chanko
  • Omuraisu
  • Gyo-THE
  • Chocolate Peanut
  • Crab Dumpling
  • Mame-rikan (Bean-American)
  • Umeboshi Riceball
  • Red Lobster
  • American Hot Dog
  • Marine Beef
  • Curry


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