Ugoff

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Ugoff is a fictional character, played by actor Daniel Raymont, in a 2004 ad campaign for Burger King directed by Roman Coppola. It was to promote the new "Fire-Grilled Salads" and the paper "Salad Pouch" which was used to keep the chicken and shrimp warm for the salad entrees. It was done by the Miami advertising agency Crispin Porter + Bogusky, who also did another campaign for Burger King named Subservient Chicken.

The Ugoff television commercial premiered May 13, 2004 during the series finale of the long-lived NBC sitcom, Frasier. The campaign ads called "House of Ugoff" featured the actor playing a fictional model and designer named Ugoff. He is portrayed as one of ambiguous European nationality (possibly German and Scottish), who models his alleged invention, the "Salad Pouch". This very cocky and demanding character spouts various catchphrases throughout the ad such as "Please. I am Ugoff." and "Ugoff is hungry!".

The tv ad also plugged Ugoff.com (which now redirects to BK's website)- a Macromedia Flash-based site that used viral marketing, similar to the aforementioned "Subservient Chicken", to spread the word of the promotional item. It featured multimedia including various pictures and quotes by Ugoff as well as the Ugoff television commercial.

This campaign continued through the summer of '04 and has since been retired.

[edit] External links

• Ugoff.com Was originally the official Flash-based website to promote the Ugoff campaign. It now redirects to Burger King's official website.
• Crispin Porter + Bogusky Official Web site
• Copy of Original Ugoff.com Flash Website