Two Cunts in a Kitchen
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Two Cunts in a Kitchen, or sometimes, less graphically Two C's in a K, is slang used within the advertising industry for a type of television commercial. Generally, the commercial shows two women in a domestic scene, discussing, using, or otherwise portraying the advertiser's product in a positive manner. An example of such a style of advertisement is a typical brand-comparison advertisement for a detergent or a household cleaning product.[1]
An 1959 advertisement for Pursettes tampons is classed as Two Cunts in a Kitchen. It depicts two women discussing tampons over coffee, one saying to the other "Of course unmarried women can use them!".[2] Elyssa Warkentin characterizes the culture and assumptions behind such advertisements as showing "contempt ... for women both as consumers and as females".[3]
[edit] Quotations
- "everyone seems to have walked right out of one of those commercials male Madison Avenue execs sometimes refer to as "Two C's in a K"-meaning two cunts in a kitchen." (Danse Macabre, by Stephen King)
- This charming phrase first gained usage in the early 1980s and is still widely used today in the advertising industry. It is a useful phrase to be aware of, in that it serves as a reminder of the level of contempt in which that industry holds its intended targets.[4]
[edit] References
- ^ "It's the way you sell 'em", The Guardian, 2000-03-17.
- ^ Harry Finley. Early (1959) Pursettes tampon ads at the Museum of Menstruation and Women's Health. Your Mum. Retrieved on September 27, 2005.
- ^ Warkentin, Elyssa. "Selling Shame: Subversive advertising of menstrual products", The Manitoban, 2001-11-07.
- ^ [1]
