TV3 Slovenia
From Wikipedia, the free encyclopedia
TV3 is a television channel in Slovenia owned by Modern Times Group (MTG). The channel was also known as Prva TV from 1 November 2004 to 1 October 2006.
[edit] History
The station began as TV3 on 24 December 1995. Majority ownership was originally held by the Roman Catholic Church, and the much of the initial programming was faith-oriented.
TV3 encountered poor ratings and financial losses from its outset, with a reported ratings share of 1.2%. On 13 February 2003, Ivan Caleta, a businessman from Croatia, purchased 75% ownership of TV3 then proceeded to offer more popular programming. Viewership in 2004 increased to a 1.7% audience share, but remained a distant fifth place behind other public and private television services in Slovenia.
On 1 November 2004, the channel's name was changed to Prva TV.
On 1 July 2006 Prva TV was bought by Swedish media company Modern Times Group.
On 1 October 2006, the channel's name was changed back to TV3, this time in reference to the Modern Times Group corporate brand TV3 Viasat).
[edit] References
- Slovenia Bulletin blog entry on TV3 renaming to Prva TV 15 November 2004
- European Journalism Centre article on Slovenian media
- Slovenia Business Week article on TV3 purchase]
- Open Society Institute report on Slovenian television
