Tui (beer)
From Wikipedia, the free encyclopedia
Tui | |
---|---|
Brewery | DB Breweries |
Style | East India Pale Ale |
First Brewed | 1889 |
Alc. vol. | 4.0% |
Tui is an East India Pale Ale style beer from New Zealand. Although it claims to be brewed in the IPA style, Tui is a brown ale with little hop aroma or bitterness. It is well known for having humorous advertising campaigns.
Tui East India Pale Ale originated from the Tui Brewery in Mangatainoka in the Wairarapa region of North Island New Zealand. Tui East India Pale Ale is now a brand owned and brewed by Dominion Breweries. The Mangatainoka brewery and its historic tower are featured in the brewerys advertising campaigns for Tui Beer.
[edit] Sponsorship
Tui is a proud sponsor of Wairarapa Bush, Taranaki and Hawkes Bay rugby teams as well as Super 14 rugby teams Canterbury Crusaders, Auckland Blues and the Wellington Hurricanes.