Trusonic
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Trusonic is a commercial music company. Founded in 1999, Trusonic provides background music to businesses. It was a business subsidiary of the now defunct MP3.com.
After the shutdown of MP3.com, Trusonic's independent artists' musical recordings were on the verge of deletion. Trusonic, Inc., a new corporation, purchased the assets of the Trusonic business unit including the rights to the majority of the MP3.com independent artist catalog. Trusonic, Inc. entered into an agreement with GarageBand.com, a website limited to independent artists only, which allowed the content owners to authorize the transfer of songs to GarageBand for public consumption. [1]
MP3.com's Trusonic business unit was the first to introduce an Internet-based business music player in July 1999, dubbed the MBOX. The MBOX requires an Internet connection (broadband or dial-up) to obtain music and schedules.
The MBOX differentiates itself through an advanced music, messaging and daypart scheduling system known as Client Online Account (COA). The Trusonic system is an event based playback device where each location is individually addressable and each location can have a unique schedule, or all locations within a retail chain can be scheduled identically. The COA programmed event lists are dynamically interpreted on each MBOX to generate the resulting stream of audio in the retail environment.
[edit] Competitors
- Applied Media Technologies Corporation / SIRIUS Satellite Radio
- DMX Music [2] (formerly AEI Music)
- InStore Broadcasting Network
- Muzak
- PlayNetwork
