Trident gum
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Trident gum is a brand of sugarless chewing gum popular in the United States, Canada, Brazil and Mexico. It was also introduced by Cadbury Schweppes in the United Kingdom in January 2007.
Introduced in 1960, the Trident brand was the first national brand of sugar-free chewing gum. Developed by the American Chicle company in response to medical discoveries linking sugar to dental caries, the original Trident formula contained three enzymes thought to soften dental tartar, but was sugared. (The name "Trident" derives from the three enzymes to promote dental health.)
When artificial sweeteners became widespread in the early 1960s, the formula was changed to use saccharin instead of sugar, and Sugar-Free Trident was introduced in 1964 was introduced with the slogan "The Great Taste that is Good for Your Teeth". American Chicle's marketing was one of the first national campaigns to promote dental health through chewing gum.
NASA dispensed Trident gum to the first Gemini astronauts.
In the mid-1960s, the Adams gum company acquired American Chicle and introduced a new slogan for Trident: "4 out of 5 Dentists surveyed would recommend sugarless gum to their patients who chew gum." The phrase became strongly associated with the Trident brand.
Currently, many trident packages say "with xylitol."
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[edit] Primary Competitors
Wrigley Company which manufactures many types of gum such as Orbit (gum) and Juicy Fruit. In the UK they have over 95% of the market share. [1]
[edit] Flavours
At the moment they feature many flavours of chewing gum. They have many categories and subcategories of gum in which there are many flavours. Each subcategory of gum has its own unique trait which separates it from the rest.
[edit] Original (Soft)
Watermelon Twist, Tropical Twist, Original, Spearmint, Bubble Gum, Cinnamon, Crystal Frost.
[edit] White
Peppermint, Cinnamon Tingle, Spearmint, Wintergreen, Cool Rush, Cool Colada, Cool Bubble.
[edit] Fusion
Strawberry Fusion, Green Apple Fusion, Wintergreen Fusion
[edit] Splash
Peppermint with Vanilla, Strawberry with Kiwi, Apple with Rasberry
The gum is flavoured, with the inside containing a juice that comes out when bit into, tasting like the second flavour.
Trident is currently manufactured and distributed by Cadbury Adams USA LLC and Cadbury Schweppes UK Plc
[edit] Advertising
The new adverts include a black man speaking in a stereotypical Jamaican accent, and more recently an upper-class white women also speaking with the accent. Another recent advert includes a white man speaking/trying in a Jamaican accent. The adverts are to most people, instantly memorable, but some feel for the wrong reasons. There have been many complaints about their adverts being racist, due to the use of lynchings which has led people to take the advert as a racist, mocking one.[2] There have also been petitions all over the internet to have the adverts taken off air. Some have noted that the decision is controversial considering the brandname of the gum is shared by Operation Trident, the British government initiative to halt gun crime within London's black community.
[edit] Banned Adverts
On March 28th 2007 The Advertising Standards Authority deemed the ads to have caused offence and adjudicated appropriatley that the ads were not to be shown again. There had been over 500 complaints made to the ASA
