Trickle-down effect
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This article discusses a marketing phenomenon. For the political term see trickle-down economics.
The trickle-down effect is a marketing phenomenon that affects many consumer goods, including new technology and fashion. Initially a product may be so expensive that only wealthy people can afford it. Over time, however, the price will fall until it is inexpensive enough for the general public to purchase.[1]
[edit] References
- ^ Georg Simmel. "Fashion." International Quarterly, Vol. 10 (1904). pp. 130-150.
