Tribute giving
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Tribute Giving is a method of fundraising used to honour the memories of loved ones. It works by allowing the next-of-kin, or other close friend or relative to set up a named fund that benefits a specific charity or non-profit organisation. This allows the family and friends to raise money in any way they like (for example, sponsorship, sending a cheque, a regular donation, or by holding memorial events on special dates) which is then passed on to the charity in the name of the loved one. For example, The Joe Bloggs Cancer Relief Tribute Fund.
Although In-Memoriam giving is a long established method of giving money to charity, it differs from most other types of fundraising because of its inherent sensitivity. Tribute Giving takes this one stage further by creating a direct connection between the charity and the family of the deceased in an appropriate and considerate way. Established properly, it also offers a powerful and compelling way for donors to stay in touch much more directly with organisations they have an affinity for.
Tribute Giving is a relatively new way of supporting charities and is probably the first significant development in the evolution of In-Memoriam giving in the UK. Tribute Fund programmes now exist for many organisations including Guide Dogs for the Blind Association, Motor Neurone Disease Association, Cancer Bacup and others.
More information can be gained from the Institute of Fundraising website and their special interest group for Legacy and In Memoriam marketing.
[edit] External links
For charities and organisations wishing to set up Tribute Giving programmes, copyright free creative templates are available from this website johngrainassociates.com
