Trek Bicycle Corporation

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Trek Bicycle Corporation.

Type	Private
Founded	1976
Headquarters	Waterloo, Wisconsin
Key people	unknown
Industry	Bicycles
Products	Bicycle and Related Components
Revenue	undisclosed
Employees	undisclosed
Slogan	American Bicycle Technology
Website	www.trekbikes.com

The Trek Bicycle Corporation is a major American bicycle and component manufacturer. Trek's high-end bicycles (such as the Madone road bike, ridden in three of seven Tour de France victories by Lance Armstrong, and Fuel mountain bike) are built at Trek's world headquarters in the town of Waterloo, Wisconsin, while the price-competitive models are manufactured in Taiwan or mainland China. Trek is the largest US manufacturer of bicycles and related aftermarket products and is becoming a major industry player worldwide. Trek currently supplies the bicycles for the Discovery Channel Pro Cycling Team of the USA.

Trek owns several bicycle brand names in the U.S. including Klein, LeMond and Gary Fisher, many of which are produced domestically in Waterloo. In Europe, Trek manufactures the Villiger, Diamant and Arrow brands. Trek also owns Wrench Force, Bontrager--which was a well known and well regarded manufacturer of high-end bicycles in Santa Cruz, CA--and Icon aftermarket brands worldwide as well as being the exclusive supplier of Nike bicycling products. Bontrager bicycles were produced for a period of time following the purchase by Trek, however the nameplate Bontrager is no longer active following a decision by Trek to cease production.

At the 2005 Dauphiné Libéré Lance Armstrong unveiled the new Trek TTX time trial bike frame. Designed for maximum aerodynamic advantage and developed in just five weeks, the company used a cutting edge software program also used to design Ferrari racing cars. Three frames are currently in use: one by Armstrong, another by teammate Yaroslav Popovych, and the third will be used by 2005 Giro d'Italia winner Paolo Savoldelli in the Tour de France. Trek also delivered a new Madone SSLx frame to Lance for use in the 2005 Tour de France. Its frame is 10% lighter than the current production Madone SSL, and boasts a 15% stiffer bottom bracket area due to the use of boron in combination with the carbon fiber.

Both bikes are the result of the "F-One" development team. Formed in 2003, the team consists of aerodynamic wheel guru Steve Hed of HED Cycling, Nike, Giro, AMD, and aerodynamicist Len Brownlie. The results of the F-One collaboration can be seen in the aforementioned TTX Time Trial frame, as well as in Giro's new Time Trial Helmets and Nike's Swift Spin time trial skin suits.

Trek recently introduced a new endeavour dubbed "Project One", a new process for purchasing Trek bicycles wherein the customer can choose from among various custom colors, paint scheme designs, and component options, much as a car can be customized at purchase.

Cycling "gonzo journalist" Bob Roll has appeared in television commercials for Trek, playing a crazed and luckless fan who cannot win in Trek's yearly Tour de France-based scratchcard game.