Trafficlink

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Trafficlink is a British company specialising in providing real-time traffic information to UK media outlets. Clients include the BBC, ITN, Emap, Chysalis UTV and the UBC Media Group. Trafflclink has offices throughout the UK: London (the company's Head Office), Birmingham, Bristol, Cardiff, Edinburgh, Manchester and Middlesbrough.

See www.trafficlink.co.uk for further information

[edit] History

The company was established in 1995 as Metro Networks Ltd, based on the American company Metro Networks US. As a direct competitor to the then market-dominant AA Roadwatch, the company negotiated a number of contracts with local commercial stations in its early days, and benefited heavily from an agreement to supply all BBC local radio stations with travel data in 1998. In 2001, Metro Networks was rebranded as Trafficlink and, a year later, was co-awarded an enlarged BBC contract, which saw the company supplying data to the corporation's national stations, with the Serco group.

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