Today's Children

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A 1935 Pillsbury premium
A 1935 Pillsbury premium

Today's Children was the first nationally syndicated radio soap opera in the United States. Created and written by Irna Phillips, it aired from flagship station WMAQ in Chicago from 1932 to 1938, and later in national syndication (without the involvement of WMAQ) from 1943 to 1950.

The show revolved around the large Moran clan, headed by the wise widow Mother Moran, who was voiced by Phillips herself. Mother Moran had three children, Terry, Frances, and Eileen, who were embroiled in much drama each weekday. She was always there with sage, loving advice, listening to anyone who had a problem, calling all who went to her the "family of Today's Children".

The show was sponsored by Pillsbury baking company.

According to a New York Times article from December 23, 1937 this show was replaced by another Phillips creation, Woman in White.

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