Tickle.com
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Tickle.com offers IQ tests, personality tests and entertainment quizzes.
[edit] History
Tickle was originally founded in 1999 by James Currier as Emode.com (who has since left the company), focusing on quizzes and tests for both entertainment and self-discovery. It was an early example of viral marketing, with tests such as the "What Breed of Dog Are You?" receiving heavy traffic from word-of-mouth and pass-along emails. Its matchmaking service was implemented in 2003 and, despite its reputation for using an aggressive and arguably deceptive pop-up campaign, millions worldwide subscribed to it. Accordingly, critics charge that Tickle's reputation and practices tarnish the commercial goodwill associated with its clients, who appear ordinarily protective of their brands.
In May 2004, Tickle was purchased by Monster.com. As of Summer 2005, Tickle spun off its matchmaking service to LoveHappens.com, leaving the apparent focus of Tickle.com on IQ tests, personality tests and entertainment quizzes.
