Theory-e

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Theory-e, the e-business theory to management, is a management theory analyzing the link between worker motivation and communication conducted over electronic channels (email, chat, phone, video-conferencing, etc.). Theory-e, like other management theories, Theory X and Theory Y (developed by Douglas McGregor), and Theory Z (developed by William Ouchi), focuses on the management as it relates to worker motivation. What differentiates Theory-e from other management theories is that it focuses on the impact various communication channels, such as email or video conferencing, have on communication and motivation between workers. The communication channel effectively alters the experience by which workers interact. Theory-e is a convergence of communication theory, management theory and e-business technology usage.

Theory-e proposes that communication is a transfer of measurable energy between two or more workers acting as transmitters and receivers in a communication exchange. The summation of energy in a finite communication exchange is directly proportional to a worker's motivation. Communication energy that is equal or greater than a worker's motivation threshold will sustain the worker's desire to continue communicating. Communication energy falling below a worker's motivation threshold results in failed communication or communication drop-out.

Theory-e addresses various influences on virtual communication including distance, time, culture and language. Actor analysis is considered an important measure to determine worker motivation thresholds. Actor analysis includes understanding an actor's Technology Proficiency and Communication Proficiency.

Theory-e was developed by Hasshi Sudler, Electrical Engineer and Chief Executive Officer of Internet Think Tank Corporation. The theory was launched as an official research project at the Internet Think Tank Department of Research in mid-2006.