The "What Time Is Love?" Story

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The "What Time Is Love?" Story
The "What Time Is Love?" Story cover
Compilation album by The KLF
Released 25 September 1989
Recorded Trancentral
Genre Electronica
Length 39:23
Label KLF Communications
Producer(s) The KLF
Professional reviews
The KLF chronology
Shag Times
(1989)		 The "What Time Is Love?" Story
(1989)		 Chill Out
(1990)


The "What Time Is Love?" Story is a compilation album by British electronic music duo The KLF, comprising six versions of their acid house track "What Time Is Love?".

Contents

[edit] Origin

By 1989 (see 1989 in music), the popularity of the "Pure Trance Original" of "What Time Is Love?" in European clubs had reportedly spawned eighteen unauthorised cover versions and sound-alikes[1]. In a novel move, some of these were collated by The Orb's Alex Paterson at The KLF's behest, and released as a compilation album entitled The "What Time Is Love?" Story, which was sold commercially for half the price of a conventional album.

Released on 25 September 1989 on LP and CD, The "What Time Is Love?" Story used the same basic design lay-out as the "Pure Trance Original" singles, but the colour scheme was altered: lurid pink writing on lurid green (for the vinyl), and lurid green on lurid pink (for the CD).

[edit] Authorship

Many commentators have speculated that all of these 'covers' were in fact the work of The KLF themselves. Q Magazine, for example, commented that "one wonders why all the vocalists sound so alike (and British, even when praising Allah)" and asked of their readers "wouldn't it be a good scam if you released 18 differing versions scattered across Europe?"[2]. However, of the artists featuring on the LP, all but K.L.F.S. possess an independent discography: Liaisons D, a collective that includes techno producer Frank De Wulf, has an extensive discography;[3] Neon is Belgian producer Jean Pierre Bulté of Target Records;[4] and Dr. Felix is a pseudonym of Italian producer Claudio Donato.[5]

The album also includes a live version of "What Time Is Love?", performed at the "Land Of Oz", the chill-out room of Paul Oakenfold's London nightclub, Heaven, where Paterson regularly DJ-ed alongside The KLF co-founder Jimmy Cauty. The track was recorded on 31 July 1989, one week after a single release of further "What Time Is Love?" remixes. The date also marked the release of The KLF's pop single "Kylie Said to Jason".

[edit] Track listing

  1. The KLF — What Time Is Love? (Original) – 7:05
  2. Dr. Felix — Relax Your Body – 6:32
  3. K.L.F.S. — What Time Is Love? (Italian Mix) – 6:10
  4. Liaisons D. — Heartbeat – 5:55
  5. Neon — No Limit (Dance Mix 4'58) – 4:58
  6. The KLF — What Time Is Love? (Live at the Land of Oz) – 8:43

[edit] References

[edit] Footnotes

  1. ^ Cauty, C. "KLF Info Sheet 6", 1991, KLF Communications (link)
  2. ^ Cranna, I., "The 'What Time Is Love' Story" (review), October (?) 1989, Q Magazine (link)
  3. ^ "Liaisons D Discography", Discogs (link). Retrieved 6 April 2006.
  4. ^ "Jean Pierre Bulté Discography", Discogs (link). Retrieved 6 April 2006.
  5. ^ "Claudio Donato Discography", Discogs (link). Retrieved 6 April 2006.
  6. ^ Compiled by Ernie Longmire, this has been the authoritative KLF discography on the internet for some 10 years or more and has been the subject of long-term scrutiny and peer review by KLF fans and collectors. It is now maintained by the fan site klf.de.
The KLF
Bill Drummond | Jimmy Cauty
Also known as
The Justified Ancients of Mu Mu | The Timelords | K Foundation | One World Orchestra | 2K | K2 Plant Hire
Main albums
1987 (What the Fuck Is Going On?) | Who Killed The JAMs? | Chill Out | The White Room
Related articles
Discography | Films | The Manual | Disco 2000 | Space | The Black Room | The K Foundation Burn a Million Quid

Big In Japan | Brilliant | The Orb | Blacksmoke
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