The Shane Company

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The Shane Company or Shane Co. is a direct import jewelry chain founded in 1971. The company promotes its 23 nation-wide stores and website through ubiquitous radio commercials featuring Tom Shane and his well-known drawl and monotone style of speaking followed by an announcer that gives directions to the stores nearest the listener. The up-front monologue has no backing music or effects and gives the impression of a local business. For a few months in 2006, the monotone commercials changed, with a music bed under Tom Shane's monologue, ending with the cleverly punned tag line "He's Dull but He's Brilliant." But the change was short-lived; in July 2006 Shane reverted back to his old style of commercials.

[edit] External links

• Company website
• "A Friend in the Diamond Business?" - A humor magazine toys with Shane Company phone representatives