The Roger Richman Agency
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The Roger Richman Agency, Inc. is a licensing agency that specialises in personality rights. It licenses the use of the imagery, persona and likeness of various well known entertainment celebrities (eg. Steve McQueen) and historical personalities (eg. Sigmund Freud, Albert Einstein).
As a licensee, the agency does not own trademark rights in relation to the use of celebrity names and likenesses, but it may enter sub-licensing arrangements with other parties who may wish to use these names and likenesses for commercial purposes. The licensing of famous names for this purpose is seen by some as a controversial issue. The agency is owned by Corbis, a digital imaging company founded by Bill Gates.
[edit] External link
- The Roger Richman Agency's official website — "celebrated personalities deliver instant recognition, recall and credibility to your advertising campaign and/or promotional program".
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