The FIZZ

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The program premiered in November 2006 on DIRECTV Channel 101[[1]]. The FIZZ is a program which utilizes popular video bloggers as hosts and a mash up of viral videos, amatuer animations and indie music videos as content.The entertainment trade publication Variety[[http://www.variety.com/article/VR1117954899.html?categoryid=14&cs=1&query=th e+fizz+directv]] called the FIZZ "easily consumed".."a liberating approach to TV programming." The FIZZ is one of several viewer interactive programs and applications unique to Satellite Broadcaster DIRECTV. Eric Shanks, Executive Vice President of DIRECTV Original Entertainment said in a recent ITV[[2]] interview "The FIZZ will essentially be the video bloggers show. [[Everyone has tried to find a way to bring the internet to television and we think we've cracked the code with this show"]][[3]] The FIZZ has made such a strong impact on DIRECTV subscribers that it has [[recently expanded to include special Newzz editions]][[4]] and has dramatically raised the profile of the video bloggers who appear as on air as hosts. One of the shows videoblogger contributors, Pittsburgh native [[Frank Patterson aka Digital Sou][5]] began his career as a video blogger who chronicled his weight loss in internet videos viewed more than 2 million times. His popularity earned him a guest host spot on The FIZZ. The programs main host, Cory "Mr Safety" Williams[[6]] started as a stunt man posting internet clips on the popular web you tube. Williams, who bills himself as a "professional idiot"[[7]] has built a huge following on the web with more than 20,000 myspace friends and tens of thousands more subscribers to his youtube channel .

The FIZZ accepts submissions of personal video blogs featuring topical humor, amatuer films and animations of 5 minutes or less and independent music videos from unsigned artists. Submisssions to the FIZZ can be made by contacting the programs producers at www.thefizz@the101ondirectv.com The FIZZ regularly posts episodic teasers on youtube[[8]]