The Children's Place
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| The Children’s Place | |
| Type | Public (NASDAQ:PLCE) |
|---|---|
| Founded | In 1969 |
| Headquarters | Secaucus, New Jersey |
| Key people | Ezra Dabah, CEO Neal Goldberg, President |
| Industry | Apparel |
| Products | Children’s apparel, accessories, toys and plush |
| Revenue | $1.67 bill. (FY2006 net) |
| Employees | 5,000 full-time |
| Website | http://www.childrensplace.com |
The Children’s Place Retail Stores, Inc. (TCP) is a specialty retailer of children’s apparel and accessories for children from newborn to age ten.[1] It was founded in 1969. They became publicly traded on the NASDAQ exchange in 1997 under the ticker symbol PLCE. The Children’s Place is headquartered in Secaucus, New Jersey and currently has 5,000 full-time employees.[2] The company owns and operates the Children’s Place stores, as well as Disney Stores – which they acquired in late 2004. Fiscal 2005 marked the first full year The Children's Place had managed the Disney Store. As of February 2007, the company owned and operated 866 The Children's Place stores and 328 Disney Stores throughout North America, Canada, and Puerto Rico.
The Children’s Place designs, contracts to manufacture, and sells high-quality, value-priced products under ‘The Children’s Place’ and ‘Disney Store’ brand names. The merchandising objective of the brand is to offer a unique, colorful, coordinated and balanced lifestyle assortment of high quality, basic and fashion merchandise, at prices that represent substantial value to their customers. Or, as their slogan states 'Big Fashion. Little Prices'. Each Children’s Place store is divided into six sections, serving the needs of specific size ranges. These are: Big Girls and Big Boys (4-14), Baby Girls and Baby Boys (6 months-4T), and Newborn (0-12 months).
Most The Children’s Place stores are located in and around regional malls, but also include some strip centers, outlets, and street stores. Almost all the Disney Store locations are within regional malls.
[edit] Competition
TCP's goal is to be the leading specialty retailer in the children’s space by making the very best products accessible to all children. Their main competitors include Gymboree Inc., Gap Inc. (with Gap Kids, Baby Gap and Old Navy), and Babies "R" Us.
[edit] Notes
- ^ The Children's Place, http://www.childrensplace.com
- ^ Yahoo Finance - PLCE Profile, http://finance.yahoo.com/q/pr?s=PLCE
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