The Apprentice (UK series 3)

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Series Three of The Apprentice is a television series currently airing in the UK on BBC One. The series began on 28 March 2007^[1] and is due to finish on 13 June 2007. Sir Alan Sugar reprises his role as the boss with Nick Hewer and Margaret Mountford as his advisors. Each week a business task is set and a member of the losing team is fired.

Contents 1 The Candidates 2 The Challenges 2.1 Week 1: Coffee To Go 2.2 Week 2: Doggy Designs 2.3 Week 3: Start-up Service 3 Possible challenges 4 References 5 External links

[edit] The Candidates

Further information: List of The Apprentice UK candidates

As in the previous two series, the two teams were separated into men and women. The women chose "Stealth" as their name while the men initially chose "Certus", however they were forced to change their name after it emerged that one of the contestants had previously worked for a company with the same name. The men eventually chose the name "Eclipse".

The 16 candidates for series 3 are, in alphabetical order:

Name	Age	Occupation
Simon Ambrose	27	Internet Entrepreneur
Ghazal Asif	23	Business Development Manager
Tre Azam	27	Marketing and Design Consultant
Gerri Blackwood	33	Transport Development Manager
Paul Callaghan	27	Ex-Army Lieutenant
Ifti Chaudhri	36	Company Director
Kristina Grimes	36	Pharmaceutical Sales Manager
Katie Hopkins	31	Global Brand Consultant.
Adam Hosker	27	Car Sales Manager
Andy Jackson	36	Car Salesman
Jadine Johnson	27	Financial Advisor
Sophie Kain	32	Quantum Physicist
Lohit Kalburgi	25	Telecoms Manager
Rory Laing	27	Bankrupt Entrepreneur
Naomi Lay	26	Advertising Sales Manager
Natalie Wood	29	Housewife

[edit] The Challenges

[edit] Week 1: Coffee To Go

• Project managers: Jadine (Eclipse) and Andy (Stealth)
• Task: Selling coffee in Islington. The team that makes the most profit wins.
• Result: Both teams decide to split up into two, with one half maintaining a fixed coffee stand and the other half staffing a mobile coffee van. Eclipse make a good start despite some initial purchasing blunders whilst Stealth struggle to sell by placing their van in an area already served by many low price coffee outlets. Whilst both teams sell well, Stealth fail to make a large profit as a result of buying too much stock, milk in particular. As a result, Eclipse make the larger overall profit.
• Winner: Eclipse
• Reward: A trip to the Royal Ballet at Covent Garden.
• Brought into the boardroom: Andy, Gerri and Sophie.
• Who gets fired: Andy, for failing as a leader and not keeping control of the group.

[edit] Week 2: Doggy Designs

• Project managers: Rory (Eclipse) and Katie (Stealth)
• Task: Design an innovative product for dogs and pitch it to three stores . The team that makes the most profit wins. The stores were Pets at Home, Harrods and Pets and the City.
• Result: Stealth decided to focus their efforts on pitching their dog wardrobe to the largest store, Pets at Home. In Eclipse, Rory went against his team members advice and chose to design a dog-owner utility belt. Despite not selling any units to two of the pet stores, Stealth created a £5000 profit by selling in bulk to the largest store.
• Winner: Stealth
• Reward: A luxury meal at The Dorchester Hotel in Mayfair.
• Brought into the boardroom: Rory, Tre and Ifti.
• Who gets fired: Ifti and Rory; Ifti for his self-confessed lack of input (as well as missing his family) and, in a surprise second firing, Rory for failing as a leader.

[edit] Week 3: Start-up Service

• Project managers: Tre (Eclipse) and Naomi (Stealth)
• Task: Starting with £200, generate the maximum profit through whatever means. The team which makes the most profit wins.
• Result: TBC
• Winner: TBC
• Reward: TBC
• Brought into the boardroom: TBC
• Who gets fired: TBC

[edit] Possible challenges

The following challenges have been reported in the media:^[2]

• 23 October 2006 - Sir Alan Sugar, his Rolls-Royce 'AMS 1' and the teams from the 3rd Series are observed during filming outside the 'Lloyds of London' building in Lime Street.
• 30 October 2006 - The Guardian's Media Monkey column reports seeing the contestants at London Zoo: "Contestants from the third series of The Apprentice at London Zoo, dressed as gorillas and trying to sell sweets to children but inadvertently terrifying them instead. Sir Alan, are these the worst lot yet?"
• The punishing weekly programme of challenges will see the teams having to sell British farm produce at a French farmers' market, design accessories for dogs, create a new brand of trainers, sell art photography at a trendy gallery, produce sweets to sell at London Zoo and compete with the likes of Starbucks and Costa to sell the most coffee on a busy high street.^[3]
• With just £200 and a white van, the teams have just one day to start a business from scratch and make as much money as they can.^[4]

[edit] References

[edit] External links

• The Apprentice at bbc.co.uk
• The Apprentice UK Blog at Blogger
• The Apprentice Series 3 at Biogs.com
• The Apprentice Series 3 on Squidoo at Squidoo
• Hansons Choices at the13thfloor.tv

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