The Alternative
From Wikipedia, the free encyclopedia
The Alternative is a music video program that airs on the American cable television network VH1 Classic. The show debuted in August 2004 and mainly features videos from alternative, post-punk, goth, punk, and '80s New Wave artists. Most of the videos are from the '80s and early '90s, but occasionally videos from the '70s by acts like The Clash and The Jam are featured. A majority of the included videos feature bands on major labels, as well as a few from independent label artists (such as early R.E.M., Sonic Youth, Hüsker Dü, Camper Van Beethoven, and others) which are of varying (and sometimes extremely creative and resourceful) results in terms of production values.
The show is often compared to 120 Minutes which had essentially the same format, although at the time the videos were mostly brand new, and used to air on MTV. 120 Minutes would later evolve into Subterranean, currently on MTV2.
It airs in a two-hour version Sundays at 11 AM (with a repeat at 11 PM) Eastern, with additional one-hour shows at those times on Wednesdays and Thursdays.
