The Advocate (Baton Rouge)
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- For other uses, see The Advocate.
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| Type | Morning Daily |
| Format | Broadsheet |
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| Owner | Capitol City Press |
| Publisher | Douglas Manship, Jr. |
| Founded | 1842 |
| Headquarters | Baton Rouge |
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| Website: www.2theadvocate.com | |
The Advocate is the primary newspaper of Baton Rouge, Louisiana.
The paper consists of a Monday-Friday Morning Advocate, as well as the weekend editions Saturday and the Sunday Advocate. As of 2004, it had a daily circulation of nearly 100,000 and a Sunday Advocate circulation of nearly 125,000.
It presents itself as the "Independent Voice of South Louisiana" and has a history of adherence to editorial independence, most remarkably during the era of Huey Long. Today, it maintains this tradition, although this does not preclude it from taking positions and offering political endorsements.
The oldest ancestor of the modern paper was the Democratic Advocate, an anti-Whig, pro-Democrat periodical established in 1842. The paper went through several transformations, but was ultimately acquired as The State-Times, a paper with emphasis on local news, in 1909 by Charles Manship's newly-founded Capital City Press. In 1925, Manship also began publishing the companionary Advocate editions to focus on national news. The Manship family has since become an influential force in Baton Rouge, as they continue to maintain family ownership of Capital City Press and other media outlets.
The State-Times, an afternoon publication, ceased publication in October 1991, leaving The Advocate as the sole descendant of the original 1842 paper.
The paper maintains bureaus throughout south Louisiana as well as in Washington
