Talk:The Cluetrain Manifesto

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== Rewrite Needed

The section labeled "The Main Idea of the 'cluetrain' theses" is rather substantially not-NPOV. It should be rewritten to be less overtly critical.

• Agreed, that there appears to be some original research-like material, which likely should more closely draw from the actual words of the authors. Additionally, the merged section from the previously separate article "cluetrain" was "dumped" into the bottom; will someone take a stab at improving and integrating? I'll add a note to the main page. --LeFlyman 02:54, 27 August 2005 (UTC)

== NPOV 'n' stuff

I've tried to get a less amazon like review of the publication (but lordy how they did pontificate!!) and focus on the material put forward and get a structure that identifies the themes and then allows for a flow on to how the ideas measure up in the context of the post internet-kaboom world.

still not sure I like the intro but that's it for now. If others are OK then I think the NPOV warning can be removed. It seems reasonably factual (albeit with subjective views maintained in a more subjective section - the manifesto's expectations.)

MB

I agree, I'm removing the npov warning provisionally, if people disagree, add it back. - cohesion★talk 02:58, 20 December 2005 (UTC)

[edit] Material to be merged

Moved from the article for clean-up:

The cluetrain concept comes out of the cluetrain manifesto developed by four Internet business critics in 1999: Rick Levine, Christopher Locke, Doc Searls and David Weinberger. The word is attributed to an unknown acquaintance Doc Searls quotes as saying about a company, "The clue train stopped there four times a day for ten years and no one ever took delivery."

According to their Web site, "The cluetrain manifesto is our attempt at articulating a set of principles and dynamics we believe will determine the future experience of both individuals and institutions online."

The manifesto went on to be published as a controversial book in 2000, but the text has been released back to the Internet by its authors.

The manifesto, mirroring the structure of the Protestant Declaration of Martin Luther, contains 95 theses. One of the central themes of the cluetrain is that in the new online world, ease of communications has relaxed the boundaries between formal "corporate speech" and natural "human speech", and therefore open and honest communication is the key to success in the market, rather than carefully crafted mission statements and PowerPoint presentations.

"To get onboard the cluetrain" is to understand modern communications.

See also prosumer for other factors changing producer/consumer relations.

If someone is interested, please merge whatever's useful back into the article —LeFlyman 05:50, 9 January 2006 (UTC)