Thai Beverages
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Thai Beverages (ThaiBev, Thai: ไทยเบฟ) is one of the largest beverage alcohol companies in South East Asia. Listed on the Singapore Stock Exchange, Thai Beverages has a market capitalisation in excess of US$4bn.
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[edit] Brief details
Thai Beverages owns and distributes a number of significant brands including Chang beer and Mekhong and Sangsom whiskies. Chang Beer which started in 1994 is the #1 brand in Thailand. It managed to win 70% of market share in Thailand after a hard market fight with the previously biggest brand Singha.
In 2004 a deal was agreed for Chang to sponsor Everton of the English Premiership.
[edit] Chang Beer
ThaiBev brews Beer Chang (Thai: เบียร์ช้าง), a pale lager. Chang (ช้าง)is the Thai word for elephant, an animal that has cultural and historical significance to Thailand. The logo for Chang Beer features two elephants facing one other. Chang is brewed as Original for the domestic market at 6.4% abv; and as Imperial for the export market at 5% abv.
